Toblerone fans left devastated as chocolate bar is axed
- Mondelez revealed that the dark chocolate bar will be discontinued
- Read more: Much-loved chocolate bar returns to major UK supermarket
Toblerone fans have been left devastated as the 'best' chocolate bar has been officially axed.
American sweet giant Mondelez revealed that the dark chocolate version of the bar is being discontinued .
However fans of the Swiss treat can still buy the milk chocolate, white chocolate, fruit and nut, crispy, orange twist and all other versions of the bar.
The brand didn’t explain why they were axing the dark chocolate but they confirmed the bar would no longer be on sale in the UK.
A spokesperson for Mondelez said it was a 'difficult decision'.
'While we understand that this may be disappointing for some consumers, we continue to invest in Toblerone.'
The Toblerone bar is known for its unique triangle shape and almond nougat pieces inside, many flavours have been made available over the years.
Recently, someone asked on the social media platform whether the chocolate bar had been discontinued.
Toblerone fans have been left devastated as the 'best' chocolate bar has been officially axed from UK shelves
Taking to X, formerly known as Twitter, one person wrote: 'Hi has dark chocolate Toblerone been discontinued in the UK as unable to find in shops or online? Thanks'
Another added: 'Oh mate it has to be the best dark chocolate I've had. And with Toblerone you only need one or two pieces and you're satisfied.'
Someone else added: 'Can we all agree that Toblerone dark chocolate with honey nougat is the best out of all the other Toblerones.'
Meanwhile on Reddit last Christmas, someone asked: 'Ok people. There's a week till Christmas and there's not a Dark Toblerone in sight anywhere.
'Does anyone know where all the dark Toblerones are? I'm going to have literally nothing to give my dad for Christmas if I can't track down at least one Dark Toblerone.'
Many suggested they could still be bought online or at airport duty free shops.
One person said: 'Order them online. Waitrose.com has them in stock.'
Another added: 'Airports have mounds of all types. Just got a ton of white and a few dark.'
American sweet giant Mondelez revealed that the dark chocolate version of the bar will be discontinued
The brand didn’t explain why they were axing the dark chocolate but they confirmed the bar would no longer be on sale in the UK
Recently, someone asked on the social media platform whether the chocolate bar had been discontinued
Someone else added: 'Haven’t seen it this year. They seem to have replaced it with the orange one. I think they still have the mini dark ones in the boxes but that’s all I’ve seen.'
A fourth added: 'Probably in the reduced section because nobody is buying them.'
Toblerone Dark was first introduced in 1969 and so has been a favourite of chocolate fans for more than 50 years.
It comes after another much-loved chocolate bar returned to a major UK supermarket after a three year hiatus.
Fans of the Crispy Rolls mourned when chocolate bosses pulled the sweet treat from shelves three years ago.
Now, chocolate lovers will be delighted to discover that the dry spell is over, with Tesco stocking three variations.
Shoppers can currently get their hands on Bounty Crispy Rolls, Twix Crispy Rolls, and Milky Way Crispy Rolls at the supermarket for 45p on Clubcard price, according to food Instagram account @newfoodsuk.
But the Crispy Rolls are now firmly back on planet earth, causing fans to rejoice over the happy news on social media.
A selection of Crispy Rolls (pictured) are back on the shelves of a major UK supermarket, according to food Instagram account @newfoodsuk
Budget supermarket Iceland is also set to sell a limited quantity of the Milky Way Crispy Rolls for 50p
Viewers took to the comment section to share their thoughts, with one saying: 'Excuse me while I sprint to Tesco.'
A second happy user added: 'The Bounty ones are so good!'
'Even milky way?! They’re my faves,' a third said.
A fourth wrote: 'On the shopping list!
MailOnline has contacted Tesco for comment.
It comes after Iceland also revealed that the chocolate bar will soon return to its shelves.
The budget supermarket took to X/Twitter to share the good news with its customers, announcing that everyone's 'favourite' chocolate is back.
Milky Way Crispy Rolls will hit Iceland's shelves on February 4 for a week alongside two brand-new additions - Bounty Crispy Rolls and Twix Crispy Rolls.
The frozen-food retailer will sell each chocolate bar for 50p - but shoppers who are particularly hungry have the option to buy all three for £1.20.
Although the Milky Way Crispy Bars are returning for a limited time only, chocoholics took to X to express their excitement.
'Hooray!' one overjoyed shopper exclaimed. 'I'm glad these chocolates are back in the shops. My stomach has missed them.'
A series of mysterious billboards appeared overnight in London showcasing a selection of passionate online pleas
With his mouth clearly watering, another user described the Milky Way Crispy Bars as 'amazing' and a sugary snack that 'reminds me of my childhood'.
When news first landed of that the chocolate bars were to be discontinued, social media erupted with heartfelt posts, including one emotional tweet that summed up the nation's mood: 'Woke up to see apparently Crispy Rolls have been discontinued??! Week ruined nobody talk to me'.
At the time, a spokesperson for Mars Wrigley UK told The Sun: 'The love for Milky Way Crispy Rolls has been out of this world and we've certainly taken note!'
Three years later, nostalgic fans continued to rally for a chocolate comeback, with one Change.org petition amassing over 8,600 signatures.
Then a series of mysterious billboards appeared overnight in London showcasing a selection of passionate online pleas including a fan's humorous lament: 'When they decided to discontinue Milky Way crispy rolls, they decided to discontinue a part of me.'
The truth is now out: the billboard campaign was all part of the triumphant return of the fan-favourite Milky Way Crispy Rolls.
A spokesperson for Mars Wrigley commented: 'We don't shy away from our mistakes at Mars. We wanted to show that the people had spoken, and we had listened!
'This is a fan favourite, so we're celebrating by introducing two new flavours as well. This is all about you – our fans – eating and enjoying life's simple pleasures; Crispy Rolls!'
