Rise of 'Cinderella partying': How more than HALF of British women are opting for early nights out so they can be tucked up in bed before midnight
In the classic fairytale, Cinderella has to be home from the ball by midnight before the enchanted spell wears off.
Now, it turns out more than half of British women have got the same idea.
Traditionally, Friday and Saturday nights out were characterised by predrinks at 9pm, shots at midnight and crawling into bed at 3am.
But new research suggests this is becoming a thing of the past.
A study shows that 51 per cent of women who go out drinking say they are home and tucked up in bed before 12am – a decision dubbed 'Cinderella partying'.
The survey of 2,000 women also showed that 65 per cent actually prefer an evening at home and a good night's sleep over dancing.
Just five per cent said their perfect night would be out partying with their friends, while 40 per cent said they actively look forward to going to bed early.
This will particularly ring true for women in Norwich, Belfast, Edinburgh, Cardiff, and Newcastle, which were found to be the top five cities that prefer to spend a night in.
In the classic fairytale, Cinderella has to be home from the ball by midnight before the enchanted spell wears off. Now, it turns out more than half of British women have got the same idea
Meanwhile Gen X – those aged between 44 and 60 – are the most likely to report no longer enjoying a party.
Videos shared by British women on TikTok back up the trend, with one showing a girl wearing comfortable clothes and lounging on her sofa with the caption: 'When you'd rather spend your Friday night at home with a glass of wine than go out and socialise with people.'
Another depicts a girl declining a Friday night out, before switching to a clip of her in bed with her dressing gown on.
Separately, one girl shared a clip heading home on the London Underground with the caption: 'Going back home from a night out at midnight cause I'm a grown up now.'
Last year, an article in the Wall Street Journal dubbed 9pm the 'hot new bedtime' for people in their 20s.
And an analysis carried out in 2022 found that Americans in their 20s were getting, on average, nine hours and 28 minutes of sleep a night, up from eight hours and 47 minutes in 2010.
The research was commissioned by skincare brand No7 to mark the launch of its Future Renew Damage Reversal Night Serum.
Their scientists have found a 'rush hour' when skin repair peaks between 2am and 4am, highlighting the importance of a good night's sleep.
Videos shared by British women on TikTok back up the trend, including TikTok user @annyyfaust
Gen X – those aged between 44 and 60 – are the most likely to report no longer enjoying a party
In the Disney film Cinderella is turned into a princess - but has to be home before midnight when the magic wears off
They have partnered with DJ Sara Cox to remix the 90s club classic 'Rhythm of the Night' into a soothing, relaxation-focused version to prepare listeners for a night of beauty sleep.
'I used to love partying to club classics like 'Rhythm of the Night', and as someone who now also relishes a big night in, it's been great fun partnering on the reimagining of an iconic 90s club anthem,' Ms Cox said.
'The new track is all about finding a slower, more soothing beat to help wind down, creating a relaxing bedtime routine, and getting our skin ready for a night-time skin repair rush hour.
'I like to think of it as prepping my skin for its own private after-party of renewal.'
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