Rise of the not-so-wicked stepmother! Study reveals how figures like Kate Ferdinand, Stacey Solomon, and Frankie Bridge are helping to break the outdated stereotype
It's the Disney stereotype everyone's familiar with – the evil stepmother who is petty, heartless and cruel.
From The Queen in Snow White and the Seven Dwarfs to Lady Tremaine in Cinderella, these characters are some the most fearsome and memorable baddies in cinematic history.
Now, experts have warned that, while fictional, these portrayals can have real-world consequences.
Research reveals that some single mums are so concerned with being tarred by the same brush that it puts them off dating entirely.
However well-known figures such as Kate Ferdinand, Stacey Solomon and Frankie Bridge are helping to break the 'outdated' mould.
Kate and Rio Ferdinand, who wed in 2019, share two children – Cree and Shae – while Kate is also stepmother to Lorenz, Tate and Tia from Rio's marriage to late wife Rebecca Ellison.
Stacey Solomon, who is married to actor Joe Swash, has five biological children and is also stepmother to Joe's son from a previous relationship.
Meanwhile Frankie Bridge, who has two sons with her footballer husband Wayne, is also stepmother to his eldest child Jaydon, who he shares with Vanessa Perroncel.

Traditional 'evil stepmother' stereotypes stem from Disney classics. Pictured: Lady Tremaine treats Cinderella, her stepdaughter, like a scullery maid

The research found that some celebrities are bucking the trend. Stacey Solomon, pictured, shares children Rex, five, Rose, three, and Belle, two, with husband Joe Swash. She is also mum to sons Zachary and Leighton from two previous relationships, and is stepmother to Joe's son Harry

Former Saturdays star Frankie Bridge has previously admitted that she has never thought of herself as a 'step parent'
The study involved the analysis of 40 English films and TV shows featuring a stepmother character.
These included Cinderella, Snow White, Juno, and Modern Family.
The analysis found that two-thirds of them reinforced negative stereotypes, with stepmothers most frequently depicted as bossy, strict, neglectful, heartless and manipulative.
Some even portrayed them as wicked, evil or cruel.
A supporting study of 800 single mothers found that the negative stereotypes of stepmothers portrayed in popular culture has actually deterred 43 per cent from dating, with 37 per cent in fear of being thought of as the 'wicked stepmother'.
Nearly four in five said this concern was instilled in them from a young age after watching shows and films that perpetuated this narrative.
Dr Harriet Fletcher, Lecturer in Media and Communication at Anglia Ruskin University, Cambridge who analysed the findings, said: 'Tales of wicked stepmothers stretch back as far as Roman times.
'Many of the familiar stereotypes originate from 19th-century fairy tales like Hansel and Gretel, Cinderella and Snow White.
'While fictional, these media portrayals have real-world consequences, influencing perceptions and creating challenges for women stepping into blended families.

Kate Ferdinand, 33, is also helping to dispel the negative portrayal of stepmothers. Pictured with her husband Rio, 45

Kate is stepmother to Lorenz, Tate and Tia from Rio’s marriage to late wife Rebecca Ellison. Pictured: With Lorenz in a Mother's Day post

Well-known figures are helping beat the outdated stereotype, such as that depicted in Snow White (pictured) where the 'Evil Queen' tries to poison her stepdaughter
'Studies have shown that these portrayals can impact women by shaping perceptions and expectations of the stepmother role.'
Further analysis revealed that more modern film and TV shows are starting to shift the stepmother stereotype, depicting characters as caring, kind or beautiful instead.
'More modern TV and film portrayals are increasingly offering more nuanced and sympathetic depictions of stepmothers,' Dr Fletcher added.
'The movie Juno marked a significant shift by presenting a normalised, positive and supportive relationship between a stepmother and stepdaughter.
'In TV, Modern Family challenges the gold-digger stereotype by depicting Gloria, a young wife, as compassionate and caring toward her adult stepchildren.'
Beyond the screen, many A-listers are also helping to redefine the 'wicked stepmother' trope.
Over a third of single mums said that stars like Kate Ferdinand, Stacey Solomon and Frankie Bridge have inspired them.
The research was commissioned by Even, a dating app created for single parents.
Sarah Louise Ryan, dating and relationships expert from Even, shared some tips on how to confidently date as a single parent.
'The story that people have seen on screen about wicked stepmothers doesn't have to be your story,' she said.
'Equally, it's not your job to prove people wrong on this stereotype.
'Showing interest in the person you are dating's children will help to build trust and connection.
'Going on outings and excursions gives you something to talk about, which will help form connections, as doing new activities together creates new neuropathways in the brain, and so each person will remember those special initial meetings and moments.'