Primark introduces major change at 24 stores - full list of locations here
- The budget retailer is set to roll out the change in a number of high street stores
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Primark has launched a major change to their shopping services, with a click-and-collect service due to come into place in an additional 24 UK stores.
The popular service will be added at a further two dozen stores across the country, meaning customers can access click at collect at three quarters of Primark branches in England and Wales.
On 16 April, an additional 24 stores rolled out their click-and-collect services, bringing the total number of outlets offering the service to 158.
The new provision allows customers to make purchases online and then collect items from their local store at designated counters.
Although it is free, customers must spend a minimum of £10.
It was first launched in November 2022 across branches in the North West of England and proved highly popular.
When it was first introduced, the additional service offered a transformative shopping experience for Primark customers, with the retailer having previously earned a reputation for it's shops being busy and difficult to navigate.
Although it was first intended as a trial to help the retailer increase sales after plummeting profits caused by Covid, the service proved has hugely successful and is now part of a huge expansion project across all UK stores.
Primark has launched a major change to their shopping services, with a click-and-collect service due to come into place in an additional 24 UK stores
The popular service will be added at a further two dozen stores across the country, meaning customers can access click at collect at three quarters of Primark branches in England and Wales
Online, customers are able to choose from over 3,000 products across its women's, men's, and kids' clothing wear, as well as its home and lifestyle ranges.
In addition to new stores seeing the change roll out, the fast-fashion brand has also said that customers will have access to a new range of products, as reported by The Mirror.
This includes several items from their newly launched adaptive clothing range, which was introduced in January for people with disabilities and was designed in partnership with disability campaigner, Victoria Jenkins.
Primark's UK retail director, Kari Rodgers, said: 'We're delighted to reveal the next wave of stores to offer Click & Collect, giving more customers the chance to shop online from the great ranges they know and love before collecting in store.'
She added: 'With summer in sight, it's just one way we're making it even easier for everyone to get their summer wardrobe essentials.'
Despite the ongoing expansion of their click-and-collect service, owners of the retailer have long maintained that they will not offer customers a full online service - now or in the future.
It comes as the fast-fashion retailer continues to experiment with new in store features, including their new self-service tills which have already launched in around 20 locations.
Primark is also due to open a shop in Belfast that will sell solely homeware, much to the delight of it's loyal customers.
When the new store is built, Belfast will boast a total of two Primark stores across the city.
Fans of the retailer were recently left baffled after it collaborated with the donut franchise, Krispy Kremes, to create a donut-themed collection of fashion, sleepwear and accessories
