Cadbury fans horrified over £1.50 bag of Mini Eggs as they complain of two new infuriating feature

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Shoppers have called out Cadbury for marking up the price of its Mini Eggs in the run-up to Easter after one person noticed a 'minuscule' 80g pack now costs £1.50. 

TikTok user Beth (@bethsmagicallife), from the UK, recently documented her visit to a local B&M store, where she discovered the popular festive sweet treat was selling for £1.50. 

Reacting to the price hike, she said: 'Cadbury chocolate is so expensive now - especially the Mini Eggs, let me show you.' 

She then pointed out that an 'absolutely minuscule bag' with a net weight of 80g was priced at £1.50, adding: 'That's extortionate, it goes up every year.' 

Meanwhile, a bigger bag weighing 275g now costs £4.75, she added, and big bars of the confectionery item are £5.50. 

'Oh, and it tastes different too,' Beth captioned her TikTok. 

Reacting to the post, other TikTok users agreed that 'the quality has gone down [but] price has gone up' in the comments section. 

One person said: 'Shrinkflation is real. £1.85 for mini eggs and you barely get any.' 

TikTok user Beth (@bethsmagicallife), from the UK, recently documented her visit to a local B&M store, where she discovered the popular festive sweet treat was selling for £1.50

Meanwhile, a bigger bag weighing 275g now costs £4.75, she added, and big bars of the confectionery item are £5.50

Shrinkflation is when products shrink in size or quantity while the price remains the same or even increases. 

While an 80g bag of Mini Eggs retails for £1.50 at B&M stores in the UK at the time of writing, the same pack sells for a £1.98 at Tesco and Sainsbury's outlets, as per The Mirror. 

Another added: 'The small bags are like a mouthful, it's so bad.' 

A third user noticed the texture of the eggs was also 'really grainy' while a fourth felt the eggs 'taste so bad now'. 

Another person noted: 'It tasted like pure sugar now, no cocoa in there whatsoever, or bare minimum! 

'Can someone please do a test to see what ingredients they actually have in them now?!' 

MailOnline has contacted Mondelēz International - that owns Cadbury - for comment. 

Last month, MailOnline reported that Cadbury has reduced the size of four popular ranges of its sharing bags by almost 10 per cent in yet another example of how shrinklation is hitting UK's supermarkets. 

Reacting to the post, other TikTok users agreed that 'the quality has gone down [but] price has gone up' in the comments section

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Bags of Crunchie Rocks, Bitsa Wispa, and Oreo Bits have all shrunk from 110g to 100g, while a Cadbury Twirl Bits weighs 100g - down from 109g.

However, they are still being sold at most major retailers across the country for the same price of £1.75. 

UK shoppers took to X/Twitter to 'flag' the price hike, with one person writing: 'They have reduced Twirl multipack sizes from 4X2 bars to 3x2 bars but still charging the same.

'Not sure about other lines. Prices skyrocket from £1.10 to £1.75 now this, frankly outrageous.' 

These changes to popular Cadbury products comes as chocolate-makers grapple with soaring prices of raw materials in the run-up to Easter - with some even said to be considering reducing the cocoa content in their products. 

'The cocoa crisis is very clear,' Andy O'Brien, commercial director for pricing research consultancy EPIC Conjoint, told Confectionary News last month.

'The supply is not going to recover quickly enough.'

He said manufacturers were 'facing a conundrum of: How do I change my products from a cost perspective?'

Photos showed the new three-packs of Cadbury Twirl  selling for the same price as the previous four-packs

But he warned that in the midst of a cost of living crisis and public awareness of 'shrinkflation', manufacturers were 'stuck between a rock and a hard place' due to the negative response to reducing pack sizes.

Reacting to the backlash against its reduced pack sizes, a spokesperson for Mondelēz International said 'any changes to our product sizes is a last resort'. 

They continued: 'However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.

'Meanwhile, other costs like energy and transport, also remain high.

'This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.

'As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of some products so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.'