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Need new sneakers? These expert picks are trending for spring

Beauty

Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.

Shop TODAY Beauty Award winners

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Conquer your mature skin woes with these award-winning beauty products

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Shop TODAY Beauty Awards: 34 skin care picks that took first place

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Beauty Awards: Shop our hair care winners — starting at $6

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Shop TODAY Beauty Awards: Our face makeup winners start at $6

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Revlon One Step Volumizer Plus

$36.99

$40.00

Amazon

$36.99

$40.49

Target

Good Genes All-In-One Lactic Acid Treatment

$72.25

Amazon

$85.00

Ulta

$85.00

Sephora

Stila Stay All Day Waterproof Liquid Eye Liner

$12.00

$24.00

Amazon

$24.00

Ulta

$24.00

Stila

Wonderskin Wonder Blading Peel & Reveal Lip Color

$32.00

Amazon

$32.00

Wonderskin

Hilary Duff on beauty must-haves, motherhood and the product her daughters steal

Experts explain the benefits of lavender oil for hair

8 expert-approved eyeliners for mature skin, plus award-winning picks

A 2-in-1 eye stick, blowout hair tool and more multitasking beauty, as low as $7

Foundation makes my fine lines more visible, so I tried this tinted moisturizer instead

Mother's Day self-care gifts to treat her to some 'me time'

The best shampoos for a dry scalp, recommended by dermatologists

Is the Solawave worth it? Here are my thoughts on the viral red light wand

No time for the salon? At-home products to touch up roots, cover grays and maintain color

Dry brushing is all over TikTok, but does it do anything? I tried it

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Start TODAY Boost Box

This curation of editor-approved products will deliver a supportive wellness boost!

$99.00

$302.81

Curated Boxes

INIU Portable Charger

This charger took home the gold during our 2025 Travel Gear Awards.

$15.99

$24.99

Amazon

Wad-Free Bed Sheet Detangler

Reduce tangles on any size flat or fitted sheet.

$19.99

Amazon

Halara Wide Leg High Waisted Jeans

Designed to look like denim with the comfort of sweatpants.

$59.95

$79.95

Halara

The Ordinary AHA 30% + BHA 2% Peeling Solution

This powerful yet gentle exfoliator helps reveal brighter, smoother skin.

$9.50

Amazon

Tarte Big Stick Energy duo

This concealer melts into your skin for a flawless finish.

$29.00

Tarte

Loop Quiet 2 Ear Plugs

These earplugs offer instant noise reduction for all kinds of situations.

$19.95

$27.95

Amazon

Le Creuset Traditional Round Omelette Pan

Ideal for searing proteins, sautéing vegetables or crafting the perfect omelette.

$99.99

$150.00

Le Creuset

Gonex Compression Packing Cubes

Packing is a breeze with these compression cubes.

$29.99

Amazon

Sealegend Dryer Vent Cleaner Kit

Remove built-up lint with this vaccum attachment.

$11.95

$14.95

Amazon

Hiearcool Waterproof Phone Pouch

Protect your phone from water, snow, dust and sand.

$7.99

$9.99

Amazon

Dagne Dover Landon Carryall

Step up your travel game with this customer-loved brand.

$230.00

Dagne Dover

Passport Holder with Airtag Compartment

Traveling is a breeze with this handy holder.

$15.99

Amazon

Halara High Waisted Pants

Say goodbye to traditional, uncomfortable slacks.

$49.95

$54.95

Halara

Sam's Club Membership (1 Year)

A Sam's Club membership offers extra savings, Sam's Cash and more.

$25.00

$50.00

Sam's Club

Beia Feminine Wipes

These wipes are designed to refresh your whole body anytime, anywhere.

$22.00

Amazon

DWB Tri-Liptide Lip Enhancing Treatment

This lip treatment targets 8 signs of lip aging.

$34.00

Dr. Whitney Bowe Beauty

Hat Washer for Washing Machine

This home hack makes sure your hat doesn't get deformed in the wash.

$9.99

Amazon

Deck of Scarlet Threeway Solid Lip Oil

One Shop TODAY writer loves how “young” this oil makes her lips look.

$28.00

QVC

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Score up to $200 off vacuums, hair tools and more during Shark's spring essentials sale

This hair diffuser attachment put the bounce and shine back into my curls

This Ouai hair gloss keeps my red color bright, saving me time and money

Stumped on what to gift for Mother's Day? Our editors and experts share their tried-and-true finds

Jenna's Bookshop: Save 20% off personalized stationery, hand lotion and soap sets, more

We searched Amazon for the best new launches from The Ordinary, Lands' End and more

This $8 hair wax stick tames flyaways and perfects slicked-back buns

Experts say these ingredients are the key to fighting hair loss

Does peppermint oil help with hair growth? Experts weigh in

Top Beauty Drops: Score limited-time deals on Alleyoop, Naked Sundays and more

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

Tarte is officially on Amazon! The Shape Tape concealer, Maracuja Juicy lip, more to shop

The best mascaras for mature women, according to professional makeup artists

I tried the E.l.f. and Milk Makeup grip primers — here's which earned the best overall

Finally, I found a skin tint that doesn't settle into fine lines or become patchy

Exclusive deals Mom will love: 20% off Dagne Dover bags, flower arrangements, more

Our editors share the products that can’t be duplicated

A Lands' End tote deal, trending skorts and more spring finds

We found the best foundations for mature skin and they start at $6

Trend report: A hair loss shampoo, Halara work pants and more trending favorites

NewBeauty Beauty Award winners are here! A viral blush, color corrector, more from $10

For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.

Your wife deserves the best on Mother's Day (and every day!)

Dermatologists share the best retinol serums for anti-aging

The perfect Mother's Day gifts on Amazon for every type of mom

Should you swap out foundation for a tinted sunscreen? Experts weigh in

Experts share the importance of using a primer for mature skin

Dermatologists say you can use this popular acne gel for anti-aging, too — I tried it

The best CeraVe products, according to experts and editors

Retinol products for anti-aging, according to a dermatologist

A root touch-up stick, viral 'jelly cream' and more Amazon beauty bestsellers, from $8

Sweet gifts to help prepare nursing grads for the next step

Will there be an Amazon Prime Day? What we know right now

Ranked: Stinky sneakers? I tried popular shoe deodorizers — these were the best

Shopping for spring? These stylist picks include a Vera Bradley deal, easy flats and more

Combat retinol dryness with these expert-approved moisturizers starting at $17

Shop TODAY Travel Gear Awards winners seen on TODAY, from $16

Trend report: Mixed metal jewelry, a multi-use alarm clock and more trending finds

Tighten and moisturize your skin with these firming lotions approved by experts

Looking for a new shampoo? Experts reveal there's 'no need to splurge'

Target's highly anticipated collab with Kate Spade New York is live — and starts at $5

Hair stylists say these are the best at-home box dyes to use – starting at $8

Amazon, Walmart and Target aren't the only retailers with membership access — see what other brands offer deals, discounts and more

The 22 best anti-aging skin care products to use, according to experts

The best drugstore foundations that won't break the bank, according to makeup artists

In your 60s? Dermatologists recommend adding these retinol products to your routine

Have puffy eyes? Experts say these skin care products will actually do the trick

Experts explain if hair growth hats work, plus an exclusive discount on this editor-loved cap

My mom is in her 60s, I'm in my 20s — we both love this under-$10 foundation

This viral brand released an at-home gel manicure kit — it's so easy to use

This 3-step routine gave me a thicker hairline after years of stress-induced hair loss

How purple shampoo can revive brassy blonde hair, according to experts

Planning a getaway? These are the travel essentials you need for a seamless trip

This is said to be the No. 1 most reviewed foundation online — here are my thoughts

Sephora's Spring Savings Event is happening now! Up to 30% off Sunday Riley, Dyson, more

Cruising soon? Don't leave land without these expert-approved travel essentials

Make room in your suitcase for these spring travel essentials, starting at $8

Can microcurrent devices really help with signs of aging? Experts weigh in

Should you use tea tree oil in your hair? Trichologists explain

Achy feet and dry heels? An expert shares the best foot care products — starting at $6

SPF season is upon us! Experts share the best sunscreen sticks to shop

Dry complexion? These skin tints provide subtle color and hydration

Are you taking care of your scalp? Experts say you should be doing these 2 things

10 lip stains makeup artists and editors recommend for long-lasting color

Tired of fine lines and wrinkles? Dermatologists say a retinol body lotion can help

You don’t need a fancy wrinkle cream — experts approve these drugstore favorites

Elevate your spring with these Amazon customer-loved essentials, starting at $8

Can this skin care ingredient replace your deodorant? A derm explains

16 thoughtful, caring and Oprah-approved Mother's Day gifts

Best Ulta sale deals: Batiste, Tarte and more, from $5

How to choose a safe sunscreen while pregnant, according to dermatologists

Get rid of tangles and knots with these expert-approved detanglers

Haus Labs, Il Makiage, E.l.f.: Which foundation is best?

TikTokers claim these viral patches smooth wrinkles — but what do the experts think?

Amazon's Big Spring Sale ends tonight! Final chance to save up to 65%

Do filtered showerheads actually work? Experts weigh in

Swap your beauty routine for these expert-loved essentials for spring, starting at $6

The best beauty deals of Amazon’s Big Spring Sale: Expert picks for mature skin starting at $6

What causes an oily scalp? Experts explain how to manage it

Do drugstore retinols really work? Dermatologists weigh in

Amazon's Big Spring Sale is still on! Sunday Riley, Shark and more beauty up to 60% off

This $6 dermaplaning tool is a game-changer – I found even more on sale

Makeup artists share their go-to eye shadows for mature skin

These anti-aging ingredients actually work, according to derms

A limited-edition Merit set, 50% off Cuisinart cookware and more exclusive deals

Three days left to save up to 50% off Lancôme, Redken, more during Ulta 21 Days of Beauty

Do scalp massagers work for hair growth? 5 trichologists weigh in

Your hair ages with you: Experts explain how to care for it

What is tanning water? Experts weigh in

The best foundations for mature skin, according to makeup artists

Are you layering your skin care products correctly? Experts explain

Bobbie's Bests in beauty: A custom foundation tool, first-ever triple tip brow pen, more

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.
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