Believe it or not, Mother's Day is already less than a month away. While the moms in our lives should be appreciated at all times, this is the one day you should really try to show up with gifts she'll cherish for years to come. Luckily, we have a few ideas up our sleeves to help you find the perfect one.
For such an important celebration, we tapped Shop TODAY contributor Makho Ndlovu to help us secure exclusive deals on brands for the mother figures in your life. And let's just say she pulled it off: discounts on stunning flower arrangements, a Shop TODAY team-favorite jam spread and even 20% Dagne Dover's newest Lakehouse Collection. (If you want to win "favorite son or daughter" this year, these gifts might just put you in the lead.)
You don't have an excuse to wait for the last minute to shop for mom, because these exclusive deals are live right now. Save big — up to 30% off — and make Mom smile on May 11.
To start saving on over 40,000 online stores, simply download the free Shop TODAY Savings browser extension in one click.
Exclusive Mother's Day deals seen on The 3rd hour of TODAY
Dagne Dover
Dagne Dover Mila Toiletry Organizer
If your mom spends a pretty penny on skin care, then she definitely deserves to store and transport it in style. Dagne Dover just released its Lakehouse Collection: an assortment of new spring/summer colorways on some of their bestsellers, including this pretty-in-pastel-pink toiletry bag that's covered in a stunning bloom print and floral-inspired details. It's also surprisingly functional for its size, as it comes with six adjustable compartments from prime organization, a removable air mesh insert and water-resistant materials. You can grab one for 20% off when you use the code TODAY through April 24.
Dagne Dover Sloan Water Bottle Sling
For the moms who love to hike, travel and go on long "hot girl" walks, this is the accessory they've been missing. Its unique design offers a center pocket perfectly sized to fit a 32-ounce water bottle, ensuring she stays hydrated at all times. It's also fitted with several surrounding pockets to keep your essentials safe and organized, all the while allowing the wearer to carry everything hands-free. Plus, the sleek neoprene, pastel color and mesh fabric give it an irresistibly cute look. Score 20% off through April 24 when you use the code TODAY!
Dagne Dover Nora Shoulder Bag
Dagne Dover calls this shoulder bag the "ultimate day-to-night accessory" for its chic style and ability to hold everything from your keys to your Kindle without appearing bulky. It's designed with a flat bottom to keep an upright position as well as an exterior pocket made to fit your phone for easier access. For any Mom in the market for a new personal item, this checks all the boxes. Don't forget to use the code TODAY before April 24 to get 20% off on the bag in the brand's new spring colors.
Dagne Dover Indi Neoprene Diaper Backpack (Medium)
Whether she needs a new diaper bag or a more functional backpack to survive her daily commute, this accessory can get it done. For moms, it's got the space to carry everything you need — we're talking extra clothes, bottles, snacks, you name it. Plus, the front pocket has an easy-access zipper for storing and (quickly) grabbing wipes. And as a bonus, it also comes with a mini changing mat and extra pouches. When you need to head into the office, know that this backpack can fit most 13-inch laptops and most tablets, per the brand.
As a Mother's Day treat, we scored a 20% discount when you use the code TODAY. Just make sure to use it on Dagne Dover's new spring colorways before April 24.
Dagne Dover Landon Neoprene Carryall Bag (Large)
Have an entire Mother's Day weekend planned? Grab this carryall bag for her to pack everything in as an early gift! It's designed with the same soft and sleek, water-resistant neoprene material Dagne Dover is known for, as well as a Repreve® recycled polyester lining. It also has all the makings to become her new go-to carry-on as well, thanks to a padded laptop sleeve, water bottle-shaped compartment, luggage sleeve and more supportive features for travelers. The included shoe and dust bags are a nice touch as well!
Use our exclusive code, TODAY, to score 20% on the five available sizes in the brand's new colorways, through April 24.
1-800-Flowers
1-800-Flowers Lovely Lavender Medley
Flowers for Mother's Day may not be groundbreaking, but when you give her a bouquet as stunning as this one, she won't be thinking it's cliché. That's because this floral medley is hand-designed with delicate lavender, Peruvian lilies, baby's breath and greenery. Between the clear artistry and refreshing scent of fresh florals, this arrangement is sure to impress. Grab the bouquet in one of the four available sizes for 20% off off with code TODAY through May 9.
1-800-Flowers Lavender Expressions Bouquet
Prefer something with a little more color variety? In addition to lavender and lilies, this charming arrangement is packed with statice, purple larkspur and feather willow eucalyptus. All of the flowers are also thoughtfully put together in a matte white vase that will make for a beautiful home for all of Mom's future bouquets. Save 20% on small, medium or large sizes when you use code TODAY through May 9.
Moleskine Classic Notebook Soft Cover
Note takers, journal keepers and creatives can all appreciate the importance of a well-designed notebook. If the mother figure in your life loves jotting down ideas or making lists, she'll be thrilled to unwrap this bestseller from the legendary brand, Moleskine. It's clear that no detail was left out in the making of this classic notebook, from its acid-free paper and rounded corners to its lie-flat design and expandable inner pocket. There's also plenty of room for customization, including a range of color and layout (dotted, ruled, squared and plain) options.
Right now, you can score 20% off this notebook plus free embossing when you use code TODAY at checkout. But make sure to apply it before the deal ends on April 24. Plus, the brand promises all notebooks will be delivered before Mother's Day!
Bonne Maman “Love Notes” Gift Set
Shop TODAY editor-loved brand Bonne Maman may have just released the perfect gift — especially if Mom loves a jam. Of course, the gift set comes with fan-favorite flavors (cherry, apricot, strawberry, raspberry, wild blueberry and honey), but also includes a mini spoon and 10 matching notecards. The branding shows a mixture of fruity designs, making it both a beautiful and tasty gift anyone will love. Grab 15% off your own set when you use the code TODAY through April 24.
By Jill Martin Classic Hoodie
Shop TODAY contributor Jill Martin knows a thing or two about all things cozy. So much so, that she decided to create the perfect hoodie! Made to be worn, but designed to feel like your favorite blanket, this sweatshirt is made for anyone who loves to be comfortable 24/7. It's soft, delightfully oversized and designed for inside and outside wear. The hoodie is available in four colors and sizes XS-3XL, and is also on deal for 30% off when you use the code TODAY through April 24. As a Mother's Day bonus, Martin even threw in a free cuff personalization!
More Exclusive Mother’s Day deals
Dolly Beauty The 9 to 5 Bundle
If you thought singing icon, legendary songwriter, actress and philanthropist Dolly Parton couldn't add anything else to her resume, than you probably didn't know she's the brains behind her own beauty line as well! If you've always envied the country diva's glossy lips and impeccable eyeshadow, you can get her look with one of her brand's bundles. We recommend this five-piece set that comes with a mascara, berry lip liner, rosy lipstick, lip gloss and a brown eyeliner pencil.
Score 20% savings on your own bundle (and most products sitewide) by using the code TODAY through April 24.
Dolly Beauty Sunrise Rose Bundle
Love a natural look? This bundle offers the same five-piece set, just in more nude and pink shades. Don't worry, you can still score the 20% discount when you use code TODAY through April 24.
Homecourt Steeped RoseHand Duo
This duo is more than just skin care, it's an experience. Packed with notes of rosewater, Egyptian geranium oil, vanilla and more, this hand wash and cream will have you mistaking your bathroom for a spa. In addition to a heavenly scent, the formula is also packed with nourishing ingredients like argan oil, shea butter, coconut surfactants and fermented micro algae. We scored an exclusive 20% off deal on both — just use code TODAY before April 21!
Homecourt Steeped Rose Aircare Duo
Unwanted odors will be no match against this Aircare Duo. The set includes a steeped rose-scented candle and room deodorant — separately, they offer a refreshing scent to any space but together, they work to purify the air and create a "revitalizing" atmosphere. Grab the pair for 20% off when you use the code TODAY through April 21.
Bagsmart Bubble Expandable Puffer Travel Tote Bag
Just announced as the 2025 Travel Gear Awards winner for best value tote bag, this accessory is a must for every mom on the move. Obviously it's super stylish, but its functional benefits are nothing to joke about. It's water resistant, expandable to create more packing room, has multiple pockets to stay organized and much more. You can score a tote for yourself and Mom for 20% off when you use the code TODAY20 through April 24.
Meet the expert
- Makho Ndlovu is a Shop TODAY contributor and on-air expert.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. Here, we relied on Jen Falik and Chassie Post’s expertise combined with Shop TODAY Savings exclusive discounts to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
