IE 11 is not supported. For an optimal experience visit our site on another browser.

Style

Use these fashion trends, style tips, hair ideas and beauty products for style inspiration on TODAY. Discover celebrity style hacks, shop fashion and more!

Shop TODAY

2d ago

Shop TODAY

Shop TODAY Spring Favorites Box: Get must-haves up to 80% off

Shop TODAY is out with its Spring Favorites Box, packed with items to celebrate the warm spring weather. Editorial director Adrianna Brach stops by Studio 1A to share what’s inside, including a relaxing bath soak bundle, headlamps and more.
Shop TODAY Spring Favorites Box: Get must-haves up to 80% off
Shop TODAY Spring Favorites Box: Get must-haves up to 80% off

Shop TODAY

5d ago

Shop TODAY

Shop Steals & Deals for spring — starting at just $16!

Jill Martin stops by the TODAY plaza to share big discounts on fresh finds in beauty, skin care, tech and more to make your life easier — and they start at $16! Products include a microneedling set, a rechargeable fabric shaver and more.
Shop Steals & Deals for spring — starting at just $16!
Shop Steals & Deals for spring — starting at just $16!

Shop TODAY

9d ago

Shop TODAY

Shop award-winning travel must-haves before your next vacation

Shop TODAY editorial director Adrianna Brach stops by Studio 1A to share award-winning travel picks to browse before your next trip, including portable chargers, just-add-water towel tablets and more.
Shop award-winning travel must-haves before your next vacation
Shop award-winning travel must-haves before your next vacation

Shop TODAY

10d ago

Shop TODAY

Shop these new and notable products from designer brands

Lifestyle expert Jasmine Snow joins TODAY to share a lineup of new and notable products from designer brands as well as some tried-and-true favorites from Amazon. Items include Michael Kors handbags, Lands’ End waterproof rain boots and more.
Shop these new and notable products from designer brands
Shop these new and notable products from designer brands

Shop TODAY

12d ago

Shop TODAY

Shop the winners of NewBeauty's 15th annual Beauty Awards

NewBeauty's senior editor-at-large and TODAY contributor Sarah Eggenberger shares some of the winners of NewBeauty’s 15th annual Beauty Awards, including Hailey Bieber’s Rhode pocket blush, Anastasia Beverly Hills brow gel and more.
Shop the winners of NewBeauty's 15th annual Beauty Awards
Shop the winners of NewBeauty's 15th annual Beauty Awards

Martha Stewart shows off her classic pout in latest thirst trap photo

“Are you aging backwards? Get it queen!” one fan commented.
Martha Stewart
Martha Stewart
16d ago

Are string bikinis for babies OK? Swimwear brand sparks outrage on TikTok

“What baby needs scrunch butt bottoms and little tiny string bikini tops?” Brooke Cornell wondered.
Brooke Cornell
Brooke Cornell
17d ago

Trader Joe’s mini canvas tote bags are officially back in stock — in new colors

And they’re already being resold online for hundreds of dollars.

Shop TODAY

17d ago

Shop TODAY

Spring glow up: 5 double duty products to last all season

From a head-to-toe shower and cleansing oil a retinol moisturizing lotion, Shop TODAY editorial director Adrianna Brach stops by Studio 1A to share some products that are perfect if you are looking to refresh your beauty routine.
Spring glow up: 5 double duty products to last all season
Spring glow up: 5 double duty products to last all season

Shop TODAY

22d ago

Shop TODAY

Get a head start on Mother's Day shopping with these gift ideas

From cozy and fashionable cashmere wraps to a skin refining wand, TODAY’s Jill Martin shares Steals & Deals on Mother’s Day gifts up to 82% off!
Get a head start on Mother's Day shopping with these gift ideas
Get a head start on Mother's Day shopping with these gift ideas
23d ago

See Robert Irwin like you never have before in new underwear campaign

Irwin, the 21-year-old son of late "Crocodile Hunter” Steve Irwin, is the star of a new photo campaign for the Australian underwear company Bonds.
Robert Irwin
Robert Irwin
close