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Need new sneakers? These expert picks are trending for spring

Kids & Babies

From expert-approved toys to must-have parenting gear, we’re here to help make raising kids a little easier.

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36 actually cool gifts your middle school grad will love

How to find the best gifts for 5-year-olds

Gifting a 4-year-old? Expert tips that make it easy

How to find the best gifts for 1-year-olds

This viral Easter egg decorating kit promises mess-free fun — so we had to try it

Shop basics and spring wardrobe staples during Old Navy's sale — save up to 60% off

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DIFFBOT

Maxi-Cosi Peri 180° Rotating Infant Car Seat

$499.00

Maxi Cosi

$421.00

QVC

$449.99

Bloomingdale's

Ooly x Peanuts Activity Travel Kit

$12.95

Ooly

TARGET

Hasbro Skip It

$19.99

Target

DIFFBOT

Smartivity Build-It-Yourself Foosball

$29.99

Smartivity

$32.99

Walmart

$34.99

Target

DIFFBOT

American Girl Summer McKinny™ Doll (Girl of the Year™ 2025)

$155.00

American Girl

TARGET

Disney ILY 4ever Tote-ILY Bambi-Inspired Doll

$9.99

Target

AMAZON

Disney Stitch Lip Gloss (Set of 10)

$16.99

Amazon

AMAZON

Will the Pigeon Graduate?

$15.18

$18.99

Amazon

$18.99

Books A Million

$16.99

$18.99

Barnes and Noble

DIFFBOT

Jellycat Bashful Bunny with Pencil

$28.00

Trudy's Hallmark

$30.00

Bird in Hand

DIFFBOT

Béis The Ultimate Diaper Backpack

$198.00

BÉIS

For when you need to find learning games for all ages, the newest toys for children and novelties.

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Best Amazon baby deals: Toys, gear and more up to 53% off

Save big on must-haves for your little ones during Amazon's annual baby sale — up to 54% off essentials

Dazzle your 'Harry Potter' fan with 33 magic-inspired gifts

23 thoughtful and affordable gifts under $30

These STEM toys help children learn through hands-on play, starting at $4

25 artsy gifts for future painters, sculptures, sewers and crafters

Budget-friendly Valentine's Day gifts everyone will love

Trendy, practical and affordable gifts for Gen Z

52 affordable and creative gifts for 11-year-olds

For when you need to find baby clothes, the best strollers and essential safety items for your newborn.

How to choose a safe sunscreen while pregnant, according to dermatologists

Oh baby! Walmart dropped thousands of deals on diapers, strollers and more — up to 72% off

Child development experts share the best gifts for babies

Sofia Richie Grainge launches new baby clothing line with Amazon Essentials

Get the best for your baby for less — save up to 70% off strollers, car seats and more

Whether you're a new parent or seasoned pro, you'll love these Amazon baby deals

Walmart’s Baby Days are almost over! Save up to 78% on wipes, strollers and more

Target’s ‘Baby Month’ is back — shop the best deals

These Amazon spring sale deals under $25 are too good to pass up

Shop baby essentials on deal during Amazon’s Big Spring Sale

For when you need to find parenting gadgets, must-have products for new moms and our favorite parenting books

From beachfronts to farms, these toddler- and baby-friendly destinations are worth visiting

Keep kids entertained for hours with these engaging tech gifts

36 gifts for 3-year-olds they’ll be excited to unwrap

33 gifts for 10-year-olds that are sure to be a hit

Skip the tin foil with these food storage solutions approved by chefs and editors

The hottest toys to gift this year: Expert-approved picks, award winners, more

Last-minute toy shopping? These are the best Target finds — from $8

Holiday hacks from the pros that make gift wrapping, decorating and cooking so much easier

The hottest toys of 2024, according to The Toy Insider

The hottest holiday toys of 2024, according to Amazon

Jenna's Bookshop: Shop 20% off cozy pajamas, monogrammed notecards, more

Impress your teen with these 48 trendy gift ideas

two little boys laughing and enjoying gifts for 8 year olds

No peeking! We found gifts for 8-year-olds they can’t wait to unwrap

45 gifts for toddlers at every stage

Gifts for 13-year-olds so good, they may even crack a smile

50 gifts for 12-year-olds who think they’re too cool for toys

45 gifts 9-year-olds won’t be able to stop talking about

7-year-olds will love these (mostly) screen-free gifts

Avoid the ‘terrible twos’ with these gifts for 2-year-olds

These 43 gifts are perfect for your curious 6-year-old

These Oprah-approved gifts will arrive before the holidays

The best Lego gifts for people of all ages

Help them level up with these exciting gifts for gamers

Save your money for the big gifts — 49 thoughtful stocking stuffers under $10

These kid-friendly stocking stuffers will start Christmas morning off right — popular picks starting at just $4

Tiny gifts, big smiles! Stocking stuffers for 1-year-olds that are sure to bring holiday cheer

The best stocking stuffers for every type of teen

The holidays are here: Shop Advent calendar discounts up to 67% off

Advent calendars under $25 that leave plenty for the real gifts

You won't need to roll the dice on these perfect gifts for game night

33 practical and adorable gifts for baby's first Christmas, starting at $7

From award winners to top trends, shop these toys for the holidays, all under $25

This popular plush is a Shop TODAY Gifts We Love award winner — experts explain why kids and adults alike are obsessed

Give big for less with 36 affordable presents under $40

Happy Veteran’s Day! Veteran-owned brands and deals to shop now

32 affordable gifts for 1-year-olds under $25

Save big on brands you know and love with these last-minute Prime Day deals under $15

15 Halloween Advent calendars that are all treats, no tricks

Etsy has many hidden gems for when you want your gift to stand out

Ghoulishly good Halloween PJs for the entire family

20 family-friendly vacation spots to bring your teen

Walmart unwraps annual Top Toys List for 2024

How to save while back-to-school shopping, according to an expert

Is fabric softener doing more harm than good? We asked the experts

Back-to-school shopping at Target? Here’s everything you need to know

Dorm essentials for your new college student starting at $8

Everything that belongs in the perfect college care package

21 pool toys and accessories to have fun and stay cool

Prime Day is over, but the deals are not: Save 65% off and more

Attention parents! This hassle-free sunscreen applicator is a must-have for young kids

Father’s Day is just a week away — 53 gifts guaranteed to make him laugh

The best sunscreens for kids, according to experts and moms

What you should and shouldn't bring to theme parks, per experts

Buying her first bra? Experts share helpful shopping tips

Eva Mendes and Ryan Gosling's kids roast her for becoming 'Nighttime Mama' at bedtime: 'I was dying'

Kohl’s just announced a partnership with Babies R Us!

You're never too old for an Easter basket! Surprise your teen with one of these fun and trending gifts

Bunny hop to shop 22 premade Easter baskets that will save you time this holiday

26 egg-cellent toys your kids will love in their Easter basket

Sniffles got them down? These "get well soon" gifts will cheer them up on the road to recovery

It’s not too late to find the perfect gift! These top-rated toys will arrive before the sugarplums dance in their heads

In need of a last-minute gift? These are the best toys to shop now, according to The Toy Insider

From Squishmallows to Jellycats, these plush toys are taking over this season

little girl hugging a teddy bear

16 stocking stuffers for 3-year-olds that’ll keep your “threenager” entertained throughout the holiday season

These engaging stocking stuffers for 2-year-olds promote learning and encourage classic play

The Oppenheim Toy Portfolio winners are here — shop the 9 top toys of 2023, along with other highly-rated picks

This is your last chance to grab your kiddo’s dream toys on sale — Score up to 79% off Barbie, Lego and more

A princess tent, Magic Mixies and more Amazon toy gifts for kids of all ages — starting at $10

The ‘90s toy you loved (or loved to hate) is about to be the hottest accessory

These a-roar-able dinosaur toys for kids will keep them entertained (and learning)

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.
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