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    Shop TODAY Spring Favorites Box: Get must-haves up to 80% off

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  • Shop Steals & Deals for spring — starting at just $16!

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  • Melting for butter yellow: Shop the trendiest color of the season!

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  • Shop award-winning travel must-haves before your next vacation

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  • Swap these habits for spring to start your days right

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  • Meet the Brooklyn designer who shares his story through fashion

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  • Elmo and Abby Cadabby share fun upcycling crafts for Earth Month

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  • Shop these new and notable products from designer brands

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  • How to find and style the right jeans for you

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  • Get these coordinating Easter fashion looks for the whole family

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  • Shop the winners of NewBeauty's 15th annual Beauty Awards

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  • Shop these fashion, beauty, tech items with an exclusive discount

    04:18
  • TODAY’s Hot List: Shop these must-have items for spring

    04:51
  • Get cruise ship ready with the hottest vacation looks!

    04:28
  • Spring glow up: 5 double duty products to last all season

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  • See 2 lucky TODAY viewers get makeovers from celebrity stylists

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  • Are popular anti-aging beauty devices worth the investment?

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  • Get a head start on Mother's Day shopping with these gift ideas

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  • Men’s spring fashion: How to upgrade your style for the season

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  • Refresh your daily beauty routine with these eco-friendly products

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She Made It: Get Ready For Summer!

24:43

TODAY Lifestyle and Commerce Contributor Jill Martin tells the stories of incredible female founders whose businesses help us all embrace sun and fun during the warmer months. From sun protection to vacation-ready beachwear, Jill has it all! She also shares her curated list of small female-founded businesses to shop and support.

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