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Sarah Fitzmaurice

Sarah Fitzmaurice - AU Head of Commercial Content

Sarah Fitzmaurice is the Head of Commercial Content at Daily Mail Australia looking after Sponsored and Shopping content. Sarah began her journalism career in 2009 after completing a Masters degree in Journalism and joined the company on the Showbiz desk in London in 2010. After a year's stint in the LA office, she moved to magazines in 2013, working as Deputy News Editor at Closer and then Grazia, before going freelance for various leading publications in 2015. Following a six-month secondment to the Sydney office in 2016, Sarah returned to London but had itchy feet and in 2017 she rejoined the Sydney team as Commercial Editor. She enjoys trying new workout trends and skincare products, name-dropping celebs from her showbiz past and running after her two little girls.

Coverage: Shopping Fashion Beauty

MOST RECENT ARTICLES FROM SARAH FITZMAURICE

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How iconic Sydney nightspot has been transformed into huge foodie paradise and there's a hidden gem not to be missed

10/04/25 11:03

A popular Sydney nightclub that operated for 17 years has been transformed into a surprising new destination....read

The $40 buy that transformed my car in seconds: 'I never knew I needed it... Heaven'
31/03/25 01:37
With the stress of Sydney traffic and dealing with two little ones often arguing in the back seat, driving in my car is usually stressful. But recently my journeys have been transformed thanks to a $40 item.
- 54 comments
- 3 shares
How you could bank $6,000 this year: The little-known trick families are using to save a FORTUNE - and that's just the beginning
25/03/25 11:47
With the current cost of living it's no surprise that most Australians are looking to save money and make their hard-earned cash go further.
- 15 comments
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Why thousands are raving about Aussie brand's supplements: 'Never felt better'
20/03/25 09:56
Thousands of Aussies are praising a supplement that aims to improve gut health with some fans saying they've 'never felt better.'
- 38 comments
- 21 shares
Afterpay Day 2025: How to save big on Australia's BEST mattress of the year that fans say is like sleeping 'on a cloud'
18/03/25 04:58
The brand that has racked up over 1,800 glowing reviews from happy shoppers is having a limited time sale - so you'd better be quick if you want to snap up a deal.
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If you've got lots of glass and mirrors, this clever robot will be a godsend, but I have one annoying gripe
07/03/25 11:50
The ECOVACS WINBOT W2 PRO OMNI is the first robotic window cleaner to boast its own portable station.
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How to nab huge discounts from big brands like The Iconic, Chemist Warehouse and Webjet
04/03/25 05:15
SponsoredWith prices slashed by up to 80 per cent and with more than 100 brands taking part in the event, there is something for everyone to enjoy, no matter their budget or taste.
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Win the ULTIMATE day out at the races with a VIP experience worth $2,500 for you and three friends at the TAB Golden Slipper Day
17/02/25 12:45
SponsoredTo celebrate the Sydney Autumn Racing Carnival , the Australian Turf Club is giving Daily Mail Australia readers the chance to win the ultimate race day experience for you and three friends.
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How new product from brand behind bestselling hair tools tackles common concern in SECONDS for 'fast, flawless shine': 'Obsessed'
03/02/25 09:41
An innovative new hair tool has just been unveiled and it promises to tame long, thick or curly tresses into sleek and shiny locks in just seconds.
- 5 comments
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I tried the beauty buy that gives you glowing summer skin, it's a game changer and it's now on sale for just $23: 'Run, don't walk'
15/01/25 10:27
SponsoredA clever new beauty buy that multitasks as a skin tint, an SPF and helps tackle sun spots has launched and it gives that illusive glowing summer skin that we are all looking to achieve.
- 1 comment
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Huge price drop on high tech pool robot cleaner in Amazon Australia's sale: 'It's superior to anything else'
28/12/24 03:40
Life is far too short to spend your time manually scooping leaves out or scrubbing the walls of your pool.
- 1 comment
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How Aussies could make $1 BILLION by selling unwanted Christmas presents and here's what YOU need to know
24/12/24 12:22
SponsoredAccording to research, last year the average Aussie received around two unwanted gifts each*, but as they say someone's trash is another person's treasure, so why not pass it on and make money?
- 8 comments
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Crocs are slashed by up to 50 per cent with thousands of styles included in the Amazon Australia Boxing Day sales
23/12/24 08:46
With prices slashes on every style from classic clogs, to thongs to sneakers and even themed shoes too, you can take your pick of the sale deals.
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Why revolutionary pool robot cleaner worth $3,500 has been dubbed a 'world first' and how you could WIN one
23/12/24 12:03
If you've ever spent time clearing leaves out of a pool manually with a scoop you'll know how laborious it can be so it's little wonder pool robots are becoming increasingly popular.
- 2 comments
- 26 shares
The best reads for summer: Amazon Australia unveils its Top 10 Books of 2024
22/12/24 09:41
Whether you're a die hard foodie, love a brilliant fiction novel with a twist or want war commentary from a Pulitzer Prize winner the site has you covered.
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How to get 'perfect' skincare buy Aussie fans are loving for 'glowing' summer skin for just $10:'Best I've ever used'
22/12/24 07:13
An Australian brand racking up rave reviews from happy customers with many saying the products have left them with the 'best skin ever,' is allowing beauty fans to trial products for just $10
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The last minute gift guide for all the women in your life and ALL presents will arrive in time
17/12/24 01:54
If you've left your Christmas shopping until now, you're most definitely not alone.
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The 'absolute must' travel buy everyone is getting for Euro adventures and all travel trips in 2025
16/12/24 11:18
SponsoredThere's a product that will be an absolute must for anyone with an overseas adventure on the horizon, and it is the perfect gift for any travel enthusiast on your list.
- 1 comment
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'I was sceptical, but after three weeks I'm a complete convert.' Thousands of Aussie women are raving about beauty buy:'My hair has never looked better'
14/12/24 04:17
We've all seen adverts making bold claims about products promising to transform your hair - but do they actually work?
- 8 comments
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Win a top of the range robot vacuum and mop worth $2500, here's what you need to know
12/12/24 11:41
If you're looking for a cleaner home but with less effort in 2025 then you might be considering snapping up an innovative robot vacuum and mop.
- 1 comment
- 36 shares
How to snap up a case of 14 premium wines and bubbles for just $7 a bottle with free delivery in time for Christmas: 'Awesome value'
12/12/24 01:13
If you're hosting over the festive season there has never been a better time to stock up on your Christmas favourite tipples, without breaking the bank.
- 5 comments
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The 10-second trick that will leave you with the 'softest feet ever' this summer: 'This is magic'
09/12/24 02:21
With summer well and truly here and temperatures soaring, now is the time to free your feet from the shackles of shoes and don your favourite sandals, slides or thongs.
- 7 comments
- 23 shares
Why thousands of men are going wild for $54 cologne comparing it to $210 luxury buy: 'My new fave fragrance'
04/12/24 01:35
Shoppers have said the affordable cologne is similar to Victor & Rolf's Spicebomb extreme, which retails at almost four times the price.
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Time to elevate your gaming experience? The top picks a tech expert recommends in the Amazon Australia Black Friday sale
29/11/24 02:39
The Amazon Australia Black Friday sale offers gamers the chance to upgrade their tech and add to their collection for less, but what is worth buying?
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Save big on JSHealth, Swisse and Optimum Nutrition on Amazon and enjoy discounts on The Collagen Co in the Black Friday sales
28/11/24 05:49
If you've been thinking about incorporating a supplement into your daily routine then the Black Friday sales offers the perfect opportunity to snap up big brand products for less.
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Black Friday Australia sales 2024: Shop the very best Cyber Monday deals with the biggest savings on top brands with prices slashed by up to 80 per cent
28/11/24 01:26
The Cyber Monday sales are here and there are plenty of incredible deals to be had. We've scoured the internet to find you the very best sale deals on the most coveted items from the brands you love
- 7 comments
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Amazon Australia's Black Friday sale: Save on big brand spirits and drinks ahead of the Christmas season
27/11/24 12:58
There are plenty of deals on spirits, RTDs and wine in the Black Friday sales so if you're hosting this Christmas it's worth getting your festive drinks now.
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Flight Centre launches massive Black Friday sale with up to 50 per cent off holidays and flights all over the world
26/11/24 07:03
If you're planning a getaway any time soon then why not take advantage of big savings on flights and holidays with Flight Centre's epic Cyber sale .
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I was sceptical when told the Whoop 4.0 would 'change my life,' months on here's what I think now
26/11/24 02:04
It's the fitness tracker that has taken the sporting world by storm and has been spotted on the likes of international elites like Cristiano Ronaldo and LeBron James.
- 1 comment
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I tried the $35 beauty buy Aussie women say is better than a luxury product double the price - here's my honest review
24/11/24 11:54
SponsoredA new foundation is leaving Aussie women seriously impressed and many are comparing the $35 buy to a luxury product that's more than double the price.
'Outstanding' high tech robot vacuum is now on sale for less than half price saving you over $1000: 'Best purchase ever'
24/11/24 08:42
If you've ever thought about purchasing a high tech, low maintenance robot vacuum, now is your chance to nab one for a steal.
- 3 comments
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Aussie women are raving about the 'perfect' product with little-known ingredient that's a 'must-have for anti-ageing' - here's why
22/11/24 02:09
Australian women have been raving about a 'beautiful' anti-ageing skincare serum that transforms their skin, with many swearing they 'won't use anything else.'
WIN a top Roborock robot vacuum worth $2,699, a wet and dry cleaner and a cordless vacuum in epic prize worth nearly $4k
22/11/24 12:34
To celebrate the epic Black Friday sale, Daily Mail Australia is offering you the chance to win a Roborock cleaning bundle valued at $3999 RRP.
- 1 comment
- 26 shares
Get summer ready for less! Popular clinic brand launches huge sale slashing the price of laser hair removal, skin treatments and skincare by up to 60 per cent
20/11/24 02:54
If you've ever thought about laser hair removal or you're looking to book in a skin treatment or stock up on quality skincare ahead of summer, then now is your the perfect opportunity.
- 2 comments
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The 10 best deals under $25 in the Amazon Australia Black Friday sale: Bestselling briefs, cult snail cream and clever gadgets shoppers love
19/11/24 04:36
Whilst many people will be taking advantage of huge price drops on big ticket items during the Black Friday sales there are plenty of bargains to be found at very affordable price points.
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Amazon Australia Black Friday 2024 sale: Five of the best kitchen deals including a handy meat thermometer, a bargain coffee machine and viral cup
18/11/24 09:49
Amazon Australia's Black Friday sale is here and there are deals to be had on everything you could ever need for your kitchen.
- 1 comment
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Amazon Australia Black Friday sale: All the best deals, biggest discounts and hottest sale items as they drop
18/11/24 07:15
Amazon Australia has launched its epic Black Friday sale with hundreds of thousands of deals available during the two week event.
- 9 comments
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I tried the popular beauty buy that leaves skin feeling like 'silk' to see if it's worth the hype - here's my honest review
18/11/24 02:55
An early reviewer that gave the Pro Collagen Sunceutical five stars described the buy as gliding onto skin 'like silk' and reported that her skin felt 'super soft' after using it. I was intrigued.
- 1 comment
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Celeb owned activewear brand launches epic Black Friday sale with prices slashed by up to 70 per cent and viral leggings are under $29
15/11/24 07:01
A popular Australian activewear brand has launched an epic early Black Friday sale slashing prices across the site by up to 70 per cent.
Amazon Australia is giving Prime Members free delivery on popular meal app for two years - Here's everything you need to know
14/11/24 02:30
The two year membership is worth $239 and customers can enjoy free delivery on eligible orders from brands like McDonald's, Guzman y Gomez, Fishbowl, Grill'd, Betty's Burgers and Coles.
- 7 comments
- 10 shares
How brand behind product voted best in Australia tackles biggest skin concerns with innovative new beauty buy: 'Looks like I've had a facelift'
12/11/24 03:34
Typically multi-use products fail to excel in all areas, but one Australian skincare brand has released an innovative new product that bucks that trend.
- 1 comment
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Collagen Co brand behind viral shake thousands of women credit for helping to shed weight is now on sale
11/11/24 11:39
Now, Collagen Co's viral Glow Shakes are currently on sale with 20 per cent off as part of the early Black Friday deals.
- 7 comments
- 155 shares
Why award-winning whisky from a South Australian distillery is standing out among world's finest spirits
09/11/24 04:04
When it comes to Whisky you'll likely think of Scotland and for good reason, but one Australian distillery is changing that.
- 1 comment
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Why these five proven skin treatments will get you prepped for the party season this summer
06/11/24 11:35
SponsoredWith the prospect of endless beach or pool days and no shortage of festive events on the horizon, there's no doubt that the party season is fast approaching.
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Amazon Australia's sell out Beauty Advent Calendar for 2024 is back in stock - but you'll need to be quick
25/10/24 03:11
Amazon Australia's hugely popular beauty advent calendar for 2024 sold out in just a few days when it was unveiled earlier this month
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Amazon Australia unveils the Top 100 toys for Christmas picked by a team of special (and very cute) expert toy testers
24/10/24 03:02
While the list highlights the current trends for toy gifting offering inspiration ahead of the countdown to Christmas, the toys have been given the seal of approval from a very special team
- 1 comment
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Flight Centre launches massive sale with up to 50 per cent off popular holiday destinations - from London to Tokyo and Bali to Fiji
17/10/24 12:23
If you're in need of a holiday or a spontaneous getaway, Aussie travel agency Flight Centre has announced a huge sale featuring deals on holiday packages, cruises and tours around the world.
- 8 comments
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The biggest ever around the world cruise that takes in all the wonders of the globe is here
15/10/24 03:14
SponsoredFor those looking to explore every corner of the world in style, a 371 day luxury cruise from Explorations by Norwegian, offers an unrivalled adventure across the globe.
- 3 comments
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A cinematic masterpiece and a captivating storyline covering sisterhood, friendship and female empowerment: Here's why Ariana Grande and Cynthia Erivo's new film Wicked is unmissable
15/10/24 01:23
SponsoredWith a stellar cast, an incredible storyline offering a fresh perspective of a beloved tale, and a breathtaking cinematic experience that will stay with you long after you leave the theatre, Wicked is the unmissable movie event of the year.
Gigi Hadid's favourite liquid blush has finally arrived in Australia and it's just $27, here's why it rivals its luxe counterparts
13/10/24 10:18
SponsoredA liquid blush that Gigi Hadid has branded 'perfect' is finally available in Australia and it's an absolute steal at under $27.
Amazon Prime sale 2024: 'Super soft, buttery' leggings that fans say they are 'better than Lululemon' are on sale, plus the best deals on fitness gear
11/10/24 08:59
They're the viral leggings that fans say are better than Lululemon and they are racking up thousands of five star reviews from happy customers and now they are on sale
- 3 comments
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Amazon Australia Prime Deal: Bestselling Step One boxers that are 'unbelievably comfy' on sale for under $23
10/10/24 03:27
The Men's Bamboo Trunks are available in a range of colours from sizes small through to XXL for just $22.75 with 33 per cent off the usual price
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Amazon Australia Prime 2024: 'Delicious' Aussie red wine is on sale with 40% off at under $10 a bottle: 'Can't recommend this drop enough'
09/10/24 12:46
An Australian red wine that shoppers have branded 'delicious' is now on sale with 40 per cent off its original price in the Amazon Prime Big Deal Days sale.
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Amazon Prime haircare deals: Snap up coveted Dyson Airwrap with 33% off for just $499 or bag a 'luxe for less' hair tool for just $49
08/10/24 11:33
There are plenty of great hair tool deals to shop in the Amazon Prime Big Deal Days sale
- 2 comments
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Amazon Australia: Cult Korean beauty buy CORSX snail mucin serum that boasts over 70,000 reviews is now on sale for less than $13
08/10/24 12:21
If you only buy one beauty product during the Amazon Australia Prime Big Deals Day sale it should be the COSRX Snail Mucin 96% Power Repairing Essence
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Amazon Prime Day Australia: Five of the best kitchen deals including a beautiful coffee machine, a steal on a clever multi-cooker and a highly rated freezable lunch box
07/10/24 11:52
There's plenty of opportunities to snap up some epic kitchen deals in the Amazon Australia Big Prime Days deals this week.
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Amazon Australia Prime Day 2024: All of the best deals and biggest discounts in the sale, as they drop
07/10/24 08:45
With price drops available on everything from kitchen gadgets to computers, headphones to clothing and accessories, cult beauty buys to everyday essentials, there's something for everyone
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We took our happy little boy George for a check-up at 18 months. Within minutes the doctor noticed a subtle detail that led to a devastating diagnosis no parent can prepare for
07/10/24 02:38
'I knew it my gut that something was wrong, but I didn't think it would be this,' Cathy told Daily Mail Australia.
- 6 comments
- 233 shares
Amazon Australia Beauty Advent Calendar 2024: Shoppers can snap up $500 of beauty, hair and skin products for just $100
04/10/24 02:08
The luxury gift set , which is available for Prime customers to pre-order now, contains 24 boxes to unwrap, with 35 products from brands including Olaplex, Elizabeth Arden, L'Occitane and L'Oreal.
- 1 comment
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Why 'world-first' serum from cult UK brand sells every two seconds... and Aussies are loving it: 'My skin looks so good'
02/10/24 03:38
An innovative serum from a cult skincare brand is so popular that a tube sells every two seconds in the UK and now the product is wowing Aussies after launching here earlier in the year.
- 20 comments
- 18 shares
Beauty lovers are 'obsessed' with mask that leaves skin 'so glowy' and it is just a fraction of the price of super popular buy: 'Best ever'
25/09/24 02:21
Many happy customers have said it leaves skin 'super smooth,' they love the scent of the product, and that it leaves their face feeling 'incredibly hydrated' and 'glowy.'
- 1 comment
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Why this 'hidden gem' bar in Sydney is set to be THE place to be seen this Spring and if you want to visit here's what you need to know
23/09/24 10:05
SponsoredA new 'hidden gem' destination opened in Sydney over the weekend and plenty of familiar faces and revellers attended the launch of the stunning new space.
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- 64 shares
Beauty fans say 'perfect' new product gives you a 'flawless, radiant finish' and it's been racking up rave reviews - but does it live up to the hype?
19/09/24 01:35
A Foundation Tint from an Australian beauty brand has proved so popular with beauty fans and experts it has been branded 'incredible' by happy customers.
- 3 comments
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This $23 beauty buy has been dubbed 'iconic' by Naomi Campbell, Gigi Hadid and RuPaul: Here's why everyone is talking about Australia's number one concealer
15/09/24 11:43
SponsoredSo when this legendary trio label a makeup product 'iconic' you know it must live up to the hype. In fact, it should already be in your makeup bag.
Amazon Australia: Last minute Father's Day gift guide with presents he'll love and that will arrive in time
28/08/24 11:18
There are some brilliant gift options at different price points for every type of Dad. If you order today, they're also guaranteed to arrive by Sunday too
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'Housing just isn't affordable': Developer who went from helping out on a construction site to owning a multi-million dollar business shares his thoughts on Sydney property
27/08/24 11:45
SponsoredAndrew Hrsto, who founded ALAND over 20 years ago, has discussed the challenges of property ownership in Sydney and revealed what his business is doing to try and help people.
- 2 comments
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Amazon Australia slashes price of Huggies nappies by nearly a third to just 23 cents a pair for a limited time
22/08/24 05:05
The marketplace giant has listed a number of sizes from newborn through to toddler and so families that can bulk buy will save significantly.
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Amazon Australia launches free same-day delivery across Sydney for Prime members with the help of fast bowler Mitch Starc
20/08/24 08:17
The cricket legend is helping to promote the speedy new delivery service and is giving customers the opportunity to enjoy a very special personalised delivery from him.
Starring Blake Lively, the hotly anticipated film adaptation of Colleen Hoover's global bestseller It Ends With Us is a must-see, here's why
25/07/24 11:13
SponsoredWith a captivating, powerful storyline based on a global bestselling novel that was a social phenomenon, an impressive cast led by Blake Lively, as well as a trailer featuring a song by her bestie Taylor Swift, It Ends With Us could not be more hotly anticipated.
Amazon Prime Day 2024: Dyson Airwrap is on sale with 24% off and is now just $669
16/07/24 09:34
If you're looking to snap up a beauty bargain buy, bag a cult make-up item for less or purchase beauty electronics with a hefty discount, there are plenty to shop in the Amazon Prime Day sale
- 13 comments
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'Beautiful' Aussie red wine that is known for being 'smooth and delicious' now has a special release that's just $15, here's why
16/07/24 10:24
The winemakers behind the popular varietal, have released a limited edition drop , bringing the taste of Barossa together with the edgy art of New York.
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Amazon Prime Day 2024: 'Life-changing' robot vacuum on sale now for under $340 and a top range model has price slashed by $800
16/07/24 03:26
With so many options of robot vacuum cleaners to choose from, we've taken out the guesswork with a budget buy and a top model with a huge discount
- 1 comment
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Amazon Prime Day 2024: All of the best deals and biggest discounts in the sale, as they drop
15/07/24 09:25
With prices slashed by as much as 80 per cent on some products and deals available on everything from big brands to everyday essentials, there's something for everyone
- comments
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Amazon Prime Day 2024: Cutting-edge WHOOP 4.0 fitness tracker worn by Prince William and Cristiano Ronaldo is now on sale for under $300
15/07/24 08:38
A cutting-edge health and fitness tracker spotted on the likes of Prince William, Cristiano Ronaldo and LeBron James is currently on sale as part of the Amazon Prime Day sale.
- comments
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Amazon Prime Day 2024: 'Stunning' Aussie red wine that 'goes with any food' is now on sale at half price at under $15 a bottle
15/07/24 08:32
An Australian red win e that fans are raving about is now on sale with the normal price dropped by more than 50 per cent, as part of the Amazon Prime Day sale event
- 7 comments
- 27 shares
Aussies are left divided over beauty brand's Bondi beach 'glow up': Here's why
11/07/24 10:13
Swisse Beauty took over Bondi Icebergs, giving the famous pool a makeover to celebrate its Glow range, a series of products that aim to improve skin hydration but all wasn't as it seemed
Cult Aussie brand behind viral leggings drops price on most popular luxe sweaters by HALF: 'Get so many compliments wearing this'
11/07/24 04:57
Fans of the brand say the pieces are incredibly 'versatile', and can be 'dressed up or down,' with many commenting that the brand's jumpers have become 'a staple' in their wardrobes.
- 3 comments
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Brand behind viral toilet drops loved by Australia's 'Queen of Clean' launches new 'super product' for the kitchen: 'They've done it again'
11/07/24 02:31
An Australian cleaning brand that is loved by TikTok influencer Amelia Liddy Sudbury has just launched a brand new product and fans are already raving about it.
- 1 comment
- 1 share
Why this 'life-changing' and 'leak-proof' period product is loved by thousands of Aussie women: 'This is better than anything else, just buy one'
10/07/24 04:41
A New Zealand period care brand has been receiving high praise from thousands of women, thanks to an innovative product that many customers have branded a 'game-changer'
- 5 comments
- 1 share
Amazon slashes price on 'nifty' robot vacuum cleaner that is 'fantastic' at picking up pet hair to under $170
09/07/24 12:58
Pet owners across Australia have praised a bargain robot vacuum cleaner for efficiently picking up shedding dog hair - and it's now on sale for just $169.90 on Amazon
- 2 comments
- 7 shares

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