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Why Aussie doctor's must-have 'catfish' item has got everyone talking: 'Never seen a product work so fast in my life'
- A 'catfish' item voted best beauty buy in Australia has been flying off shelves
- Catfish has been so popular that more than 20,000 units have been sold
- READ MORE: How to get white teeth in SIX days with dentist-approved item
If you're looking to minimise the look of wrinkles, puffiness and dark circles, a 'dream' item has become a 'must-have' for Aussie beauty fans.
Sydney renowned cosmetic doctor Naomi McCullum, affectionately known as Dr Naomi, has been shaking up the beauty world with her 'blurring' eye cream, aptly named Catfish after being voted the best in the country.
Working like a 'skin blurring filter', the formula, which comes in a syringe-shaped tube, claims to improve the appearance of fine lines and crow's feet, helping to brighten, smooth and tighten the complexion.
What makes Catfish stand out from other eye creams on the market is its ability to blur imperfections and leave skin looking flawless, with shoppers saying they see a noticeable difference immediately, as well additional benefits after ongoing use.
'Catfish has the combination of the immediate power blurring and the long term wrinkle and dark circle improvement,' Dr Naomi told Daily Mail Australia.
'The texture is very unique and makes the skin look so much better with and without makeup. Using this product is like being a 'catfish' because the under eye area looks so much better, it's like you've used a filter.'
The popular cosmetic doctor, who's a qualified medical practitioner, said she was inspired to create her own eye cream after 20 years of treating patients for dark circles, eye wrinkles and puffiness at her clinic.
Dr Naomi's blurring eye cream Catfish claims to improve the appearance of fine lines and crow's feet, helping to brighten, smooth and tighten the complexion
The brand's skin-loving formula comes in a syringe-shaped tube
She explained how the under eye area is often subjected to negative comments, such as being told, 'You look tired', which can affect someone's self-esteem.
'Having treated patients for 20 years, I truly understand the negative impact that area can have on our customers,' Dr Naomi said.
Shoppers who have tried the moisturiser reported seeing visible improvements in the under eye area within just 10 minutes to one hour of application.
The formula is made up of skin-loving, clinically proven ingredients, including organic kangaroo paw flower extract, hyaluronic acid, niacinamide, and peptides.
What makes the eye cream special is that it contains a proprietary brightening cocktail used in Dr Naomi's clinical treatments.
Catfish has been so popular that more than 20,000 units have been sold.
'I love how much happiness and confidence I can bring to people by improving their under eye areas,' Dr Naomi said.
And it's no surprise the beauty buy was named the best eye cream in Australia at the Beauty Heaven Glosscar Awards 2022.
Shoppers who have tried the moisturiser reported seeing visible improvements in the under eye area within just 10 minutes to one hour of application
The formula is made up of skin-loving clinically proven ingredients, including organic kangaroo paw flower extract, hyaluronic acid, niacinamide, and peptides
Fans of the product have shared their glowing five-star reviews.
'Simply the best. Never seen a product work so fast in my life... This is an eye cream everyone should have. It brightens, snatches and smooths it - does it all. Love love love,' one customer raved.
'Without a doubt, one of the best eye creams I've ever used. It has a velvety texture that melts into the sensitive eye area leaving it super hydrated. The packaging is simply stunning, and the fine syringe system allows for a wide range of applications. It's as if Dr Naomi is working her magic,' another shared.
'This has become my superstar eye product. It goes on like a dream, doesn't pill, and my eye area looks so hydrated. I suffer from dark circles and I am certain they are looking better since I don't need to use as much colour corrector,' one claimed.
Many shoppers raved they 'cannot live without Catfish' after being 'blown away' by the 'insane' results, while others declared it's now a staple in their skincare routine.
What makes Catfish stand out from other eye creams on the market is its ability to blur imperfections and leave skin looking flawless, with both immediate and long-lasting effects
Many shoppers raved they 'cannot live without Catfish' after being 'blown away' by the 'insane' results, while others declared it's now a staple in their skincare routine
Catfish has been so popular that more than 20,000 units have been sold
The cosmetic doctor - who has a huge following on social media - launched her own skincare brand Dr Naomi in 2021.
'Skincare should be effective, but it doesn't have to be boring. I wanted to create a line that combines the fun of beauty with the science of dermatology,' she said.
'The response from our customers has been incredible - it's proof that when you pair great formulations with a little bit of humor, people take notice.'
Catfish has become the brand's best-selling skincare item, alongside Plump Fiction.
'Plump Fiction is a great three-in-one moisturiser. With one cream, you're improving wrinkles, you're brightening the skin and you're hydrating,' Dr Naomi said.
To shop Dr Naomi's Catfish, click here.
