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Why 'extremely flattering' item keeps selling out thanks to a clever design feature and it's great for EVERY body shape: 'Best dress I've ever owned'
- Aussie women are gushing over clever dress that suits every body shape
- The sellout item is available in a range of sizes and colours to suit every taste
- Melbourne mum and daughter duo launched brand behind viral dress
- READ MORE: Dentist-approved teeth whitening product Aussies are raving about
The cost of living means thinking extra carefully about splashing the cash on new items for your wardrobe.
Now shoppers have discovered the 'ultimate all-rounder' dress, with a special feature that makes it extra versatile - with many fans saying it's the 'best dress' they own.
The front tie allows for three styling options; cinch the waist for an hourglass shape, loosen it to for an oversized look, or tie it up short to show off your legs.
And it's no surprise the The Motto Harlow Dress went viral when it was first launched six years ago.
During the first drop, 7,500 dresses sold out in just 10 hours, and the current stock is only available until March.
The dress was so popular that it's back in stock - but not for long.
Its flattering design means it looks great on every body shape.
The Motto Navy Washed Harlow Dress is flattering and versatile
'Best dress I have ever owned,' one happy customer gushed. 'Love the fit and with the stretch in the fabric, its nothing short of awesome.'
Another agreed, 'Fantastic dress. It's extremely flattering and versatile. Can be worn so many different ways. Great for every body shape.'
The cap-sleeved drop shoulders and a boat neck give it a sleek cut, and a side split on one side makes it easy to move in.
As to be expected with Motto Fashions products the sizing is inclusive and the dress is available in sizes 8 to 20.
The dress comes in an array of colours including navy, black, khaki, cobalt blue and more, all in a washed cotton blend material, perfect for everyday wear.
The functional side tie can be tied however you choose to suit your shape and style
The front tie allows for three styling options; cinch the waist for an hourglass shape, loosen it to for an oversized look, or tie it up short to show off your legs
The style also comes in three 'silky' print colourways for a more dressed up look.
Shoppers can save 10 per cent off the full sale price at checkout, making it the perfect time to grab the popular style.
Motto Fashions is spearheaded by Melbourne-based mother-daughter duo Faye Brown and Lauren French, who design all their clothes to 'empower women through fashion.'
The Aussie brand is loved by celebrities, including Isla Fisher, Julia Morris, Kate Langbroek and Shelly Horton.
Last year the brand made headlines when their Miracle Pants went viral.
Motto - loved by celebrities including Isla Fisher, Julia Morris, Kate Langbroek and Shelly Horton - previously made headlines for its Miracle Pants
After claiming the faux leather pants would help you 'drop a dress size instantly' while 'securing any and all wobbly bits', they sold out within 48 hours.
'OMG they fit like a glove,' raved one fan.
'So flattering, amazing fit,' agreed another. 'My all time favourites.'
To shop the Motto Harlow Dress, click here.
