Instagram’s new Threads app seems like it could be a hit. Mark Zuckerberg said that the app has more than 30 million sign-ups as of Thursday morning, and people who are checking it out are posting... er, threading... a lot, too. According to internal data I’ve seen, there have already been more than 95 million posts and 190 million likes shared.
Alex Heathis a deputy editor and author of the Command Line newsletter. He has been reporting on the tech industry for more than a decade.
All that has happened in less than 24 hours. The app launched Wednesday evening on iOS and Android (significantly earlier than the original Thursday launch time), and a lot of people are checking it out; it’s currently the top free app on the App Store.
There’s still a lot missing from Threads. You can’t delete your Threads account without deleting your Instagram account, for example, and the app doesn’t have features like DMs, a reverse-chronological following feed, or a planned integration with the decentralized ActivityPub protocol. But these launch numbers point to a promising start for Meta’s new Twitter competitor.
Now, we’ll have to wait and see if people stick around.
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