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Measurement And Optimization

Connect your advertising spend to real-world results

Understand your campaign impact with our marketplace of objective measurement solutions and partnerships.

Measure success on your own terms

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  • Leverage Exposure Data

    Export campaign data with the granularity you need and share it across The Trade Desk’s measurement ecosystem via flexible reporting feeds and APIs. 

  • Plug in your existing measurement strategy

    Integrate with your preferred measurement frameworks and models, such as media mix modeling and multi-touch attribution, to support your omnichannel efforts.

  • Stay privacy-conscious without giving up control

    Optimize your data within global privacy regulations with privacy-conscious measurement solutions and partnerships.

Choose your preferred source of truth

  • Onboard your own conversion data

    Easily integrate your own first-party conversion data to directly measure the outcomes you care about most.

  • Tap into leading partnerships

    Access retail sales and other data sets to prove your campaign’s impact against your marketing objectives.

Access our powerful marketplace of independent measurement providers

Find your preferred partners and discover new ones to prove your impact on outcomes ranging from brand lift to foot traffic to in-store sales.

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  • Gravy Analytics logo
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  • Lifesight logo
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  • Westpark Data logo
  • Audience Acuity logo
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  • Macy's logo
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  • Gopuff logo
  • Kinective Media by United Airlines
  • Blibli logo
  • gdp network logo
  • Grivy logo
  • FSBD logo
  • Instacart Logo
  • Shipt Media Logo
  • Planet Fitness logo
  • BevMo by go puff logo
  • Stockx logo
  • Gulp Media Network (7-Eleven/Speedway) logo
  • Intuizi logo
  • 33 Across logo
  • 33 across
  • Adara
  • Adjust Logo
  • Adsquare
  • Affinity Answers logo
  • Affinity Solutions logo
  • AlikeAudience logo
  • Alliant logo
  • AnalyticsIQ logo
  • ANGLE Tech Logo
  • Semcasting logo
  • AudienceOne logo
  • Audigent logo
  • Bombora logo
  • Branch Logo
  • Comscore Logo
  • Cross Pixel Logo
  • Dataline Logo
  • Datonics logo
  • Dstillery logo
  • Dun Bradsheet logo
  • emetriq logo
  • Epsilon logo
  • Equifax logo
  • Experian logo
  • Eyeota logo
  • Fluent logo
  • Foursquare logo
  • Gravy Analytics logo
  • GroundTruth logo
  • i360 logo
  • The Weather Company
  • IAS company logo
  • Intimate Merger logo
  • L2 logo
  • Lifesight logo
  • Mobilewalla Logo
  • Navegg Logo
  • Nielsen logo
  • Publishers Clearing House logo
  • Peer39 Logo
  • Retargetly logo
  • Samba logo
  • Scanbuy logo
  • Semasio logo
  • ShareThis Logo
  • Sirdata Logo
  • Stirista Logo
  • Talking Data Logo
  • TG360 Logo
  • Zeotap Logo
  • Claritas
  • TrueData Logo
  • Adstra
  • Albertsons Logo
  • Cuebiq Logo
  • TL1 Logo
  • eLAND Logo
  • Ibotta logo
  • InMarket Logo
  • Kantar logo
  • Kochava Logo
  • Kroger Logo
  • LoopMe Logo
  • Mastercard logo
  • Meijer Logo
  • NCSolutions Logo
  • Networld logo
  • OnAudience logo
  • OS Data Solutions logo
  • PIA logo
  • Reklaim logo
  • Roundel Media logo
  • Roy Morgan Logo
  • Start.io Logo
  • Swoop Logo
  • Tagtoo Logo
  • Telkomsel logo
  • Walgreens Logo
  • Walmart Logo
  • 123 Push Logo
  • Data Axel logo
  • PeoplefindersDaaS logo
  • Wiland Logo
  • Singular Logo
  • DRAKO Logo
  • Environics Analytics logo
  • RainBarrel Logo
  • Connected Interactive (datadesk.io) Logo
  • Aseal logo
  • Attain logo
  • Lumen Logo
  • Justtag logo
  • YouGov Logo
  • Skydeo Logo
  • DriveLine logo
  • Beatgrid Logo
  • XING company logo
  • BlueWhale Research
  • RevOptimal Logo
  • Audience Town logo
  • Westpark Data logo
  • Audience Acuity logo
  • The Newco logo
  • Echo Analytics logo
  • Upwave logo
  • Foodpanda logo
  • Dollar General logo
  • Macy's logo
  • Bloomingdales logo
  • CVS CMX Logo
  • Gopuff logo
  • Kinective Media by United Airlines
  • Blibli logo
  • gdp network logo
  • Grivy logo
  • FSBD logo
  • Instacart Logo
  • Shipt Media Logo
  • Planet Fitness logo
  • BevMo by go puff logo
  • Stockx logo

Case Studies

Performance measurement success stories

Woman standing and drinking out a red can from a blue straw

The insights and level of detail we gained with The Trade Desk — FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer.

Paul Sim, Digital Platforms Lead
The Coca-Cola Company

%
uplift in sales
hrs
average conversion time
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