Here are the biggest calls on Wall Street on Friday: Goldman Sachs upgrades Charles Schwab to buy from neutral Goldman Sachs says the financial services provider shows "durable EPS growth." "We upgrade SCHW to Buy from Neutral with a $100 12-month price target, implying 27% upside from the current stock price." Citizens JMP initiates SoFi at buy Citizens JMP says the consumer lending platform is well positioned. "We initiate coverage of SoFi Technologies with a Market Outperform rating and a $17 price target, implying ~38% upside, supported by SoFi's growth trajectory, improving profitability profile and undervaluation relative to its earnings potential over time." Citigroup initiates Super Micro at neutral Citi said in its initiation of the stock that it sees "positive AI server demand momentum offset by heightened competition." "We initiate coverage on Supermicro with a Neutral/High Risk rating and $39 target price representing ~12% [expected total return]. With 8% of AI server revenue share, Supermicro remains one of the leading players to GPU-as-a-Service cloud providers and enterprises, and we expect Supermicro to continue to benefit from broader secular trends in AI-driven infrastructure." Mizuho upgrades FMC to outperform from neutral Mizuho says the chemical manufacturer's shares are attractive at current levels. "At the current valuation, we believe downside is limited and see risk/reward as attractive. In our view, the challenges facing FMC are well-known and mostly priced in." UBS upgrades Philip Morris to neutral from sell UBS upgraded Philip Morris following its latest earnings. "After another strong quarter (1Q25 EPS was +6% ahead of expectations) and FY25 EPS guidance raise, we are raising our EPS estimates by +3%." RBC upgrades Procter & Gamble to outperform from sector perform RBC called the Crest toothpaste maker's most recent earnings report a "clearing event." "In short, we are believers of the PG strategy and believe it has the right management team and capabilities to deal with the complexity and dynamic nature of the environment." KeyBanc upgrades Lowe's and Williams-Sonoma to overweight from sector weight KeyBanc called Lowe's and Williams-Sonoma "high-quality." "Considering the notable pullback in stocks, we are upgrading LOW, WSM, and LZB to Overweight (from Sector Weight) as we see buying opportunities for patient investors for these high-quality businesses." HSBC upgrades Trane and Waste Management to buy from hold HSBC called both companies high quality with limited effect from tariffs. " Trane: Upgrade to Buy, [discounted cash flow]-derived [target price] to USD415 (from USD405). Concerns on data center growth provide an attractive entry point to a long-term growth story. … Waste Management: Upgrade to Buy, DCF-derived TP to USD265 (from USD210). A defensive stock with > 30% EBITDA margins and ROEs, and attractive growth from sustainability investments." UBS reiterates Palantir at neutral The bank says the stock is "resilient" but that it is sticking with a neutral rating. "Bottom line, Palantir seems very resilient, with the one key risk being that the company is exposed to Fed deal delays that our checks argue are happening today. We remain constructive on Palantir's fundamentals but are Neutral-rated with the stock still +43% YTD and the multiple at ~123x 2026E FCF." Citi upgrades Hasbro to buy from neutral Citi says the effect of tariff headwinds has been overblown for the toy company. "We are upgrading HAS from Neutral to Buy, as Hasbro has been, by far, the biggest positive surprise of the post-Liberation Day environment to date. This has much less to do with the company's tariff exposure or even its ability to mitigate this exposure, and is more about the underlying momentum of the business, specifically Wizards of the Coast, for which guidance was raised ~25% after just two months." JPMorgan reiterates Alphabet at overweight JPMorgan raised its price target to $195 per share from $180 following Alphabet earnings on Thursday. "Against a backdrop of competitive and macro concerns, Google delivered solid 1Q results w/upside in advertising revenue and operating income." William Blair reiterates Nvidia and Broadcom at outperform The firm says both stocks remain top investment ideas. "Top Picks. While volatility is not likely to go away soon, we remain positive on AVGO and NVDA going into the first quarter [results]. With the stocks having priced in a lot of the risks around China, tariffs, and slower growth, we expect the first quarter will showcase the continued strength of each respective model." Morgan Stanley reiterates Intel at equal weight Morgan Stanley says Intel investors need to be patient following the company's earnings report Thursday. "The clearest sense from the CEO transition is that this is going to take time." Bank of America reiterates Skechers at buy Bank of America says "global demand trends remain solid" for Skechers. "We reiterate our Buy rating; although the current tariff structure poses near-term margin challenges, we think the brand's value proposition will help drive share gains and think sourcing and pricing mitigation strategies will ease the tariff impact in 4Q and beyond." Bank of America reiterates Nike as buy The investment bank lowered its price target on Nike to $80 per share from $90 but said tariffs are manageable. "Under the current scenario, we think tariffs are manageable, and weakening demand for U.S. brands in China is priced in." Morgan Stanley reiterates Nvidia as overweight The firm says it is sticking with the stock as a top pick but lowered its price target on Nvidia to $160 per share from $162. "The idea that we are in a digestion phase for AI is laughable given the obvious need for more inference chips which is driving a wave of very strong demand — though near term #s are capped by supply/export controls." Deutsche Bank reiterates Amazon as buy Deutsche Bank is sticking with the dominant e-commerce platform heading into earnings on May 1. "All in, with so many questions likely still hanging in the balance for the 2H coming out of Amazon's 1Q earnings, we wouldn't be surprised if AMZN shares are somewhat range-bound in the medium term." Cantor Fitzgerald reiterates Tesla as overweight Cantor Fitzgerald says it is sticking with the investment thesis behind Tesla shares. "While we expect some near-term headwinds due to macro conditions, tariffs, Mr. Musk's polarizing politics and likely removal of EV Tax Credit, our long-term bullish thesis remains intact." Morgan Stanley upgrades RenaissanceRe Holdings to overweight from equal weight Morgan Stanley says the insurance company's shares are attractive. "We upgrade RNR from Equal-weight to Overweight given what we view as attractive valuation."