Analytics Parameters

Game achievement ID (String).

letparams=[AnalyticsParameterAchievementID:"10_matches_won",// ...]

The ad format (e.g.

Banner, Interstitial, Rewarded, Native, Rewarded Interstitial, Instream). (String).

letparams=[AnalyticsParameterAdFormat:"Banner",// ...]

Ad Network Click ID (String).

Used for network-specific click IDs which vary in format.

letparams=[AnalyticsParameterAdNetworParameter(kClickID,"1234567"),// ...]

The ad platform (e.g.

MoPub, IronSource) (String).

letparams=[AnalyticsParameterAdPlatform:"MoPub",// ...]

The ad source (e.g.

AdColony) (String).

letparams=[AnalyticsParameterAdSource:"AdColony",// ...]

The ad unit name (e.g.

Banner_03) (String).

letparams=[AnalyticsParameterAdUnitName:"Banner_03",// ...]

A product affiliation to designate a supplying company or brick and mortar store location (String).

letparams=[AnalyticsParameterAffiliation:"Google Store",// ...]

Campaign custom parameter (String).

Used as a method of capturing custom data in a campaign. Use varies by network.

letparams=[AnalyticsParameterCP1:"custom_data",// ...]

The individual campaign name, slogan, promo code, etc.

Some networks have pre-defined macro to capture campaign information, otherwise can be populated by developer. Highly Recommended (String).

letparams=[AnalyticsParameterCampaign:"winter_promotion",// ...]

Campaign ID (String).

Used for keyword analysis to identify a specific product promotion or strategic campaign. This is a required key for GA4 data import.

letparams=[AnalyticsParameterCampaignID:"7877652710",// ...]

Character used in game (String).

letparams=[AnalyticsParameterCharacter:"beat_boss",// ...]

Campaign content (String).

Type of content selected (String).

letparams=[AnalyticsParameterContentType:"news article",// ...]

Coupon code used for a purchase (String).

letparams=[AnalyticsParameterCoupon:"SUMMER_FUN",// ...]

Creative Format (String).

Used to identify the high-level classification of the type of ad served by a specific campaign.

letparams=[AnalyticsParameterCreativeFormat:"display",// ...]

The name of a creative used in a promotional spot (String).

letparams=[AnalyticsParameterCreativeName:"Summer Sale",// ...]

The name of a creative slot (String).

letparams=[AnalyticsParameterCreativeSlot:"summer_banner2",// ...]

Currency of the purchase or items associated with the event, in 3-letter ISO_4217 format (String).

letparams=[AnalyticsParameterCurrency:"USD",// ...]

Flight or Travel destination (String).

letparams=[AnalyticsParameterDestination:"Mountain View, CA",// ...]

Monetary value of discount associated with a purchase (Double).

letparams=[AnalyticsParameterDiscount:2.0,AnalyticsParameterCurrency:"USD",// e.g. $2.00 USD// ...]

The arrival date, check-out date or rental end date for the item.

This should be in YYYY-MM-DD format (String).

letparams=[AnalyticsParameterEndDate:"2015-09-14",// ...]

Indicates that the associated event should either extend the current session or start a new session if no session was active when the event was logged.

Specify 1 to extend the current session or to start a new session; any other value will not extend or start a session.

letparams=[AnalyticsParameterExtendSession:1,// ...]

Flight number for travel events (String).

letparams=[AnalyticsParameterFlightNumber:"ZZ800",// ...]

Group/clan/guild ID (String).

letparams=[AnalyticsParameterGroupID:"g1",// ...]

The index of the item in a list (Int).

letparams=[AnalyticsParameterIndex:5,// ...]

Item brand (String).

letparams=[AnalyticsParameterItemBrand:"Google",// ...]

Item category (context-specific) (String).

letparams=[AnalyticsParameterItemCategory:"pants",// ...]

Item Category (context-specific) (String).

letparams=[AnalyticsParameterItemCategory2:"pants",// ...]

Item Category (context-specific) (String).

letparams=[AnalyticsParameterItemCategory3:"pants",// ...]

Item Category (context-specific) (String).

letparams=[AnalyticsParameterItemCategory4:"pants",// ...]

Item Category (context-specific) (String).

letparams=[AnalyticsParameterItemCategory5:"pants",// ...]

Item ID (context-specific) (String).

letparams=[AnalyticsParameterItemID:"SKU_12345",// ...]

The ID of the list in which the item was presented to the user (String).

letparams=[AnalyticsParameterItemListID:"ABC123",// ...]

The name of the list in which the item was presented to the user (String).

letparams=[AnalyticsParameterItemListName:"Related products",// ...]

Item Name (context-specific) (String).

letparams=[AnalyticsParameterItemName:"jeggings",// ...]

Item variant (String).

letparams=[AnalyticsParameterItemVariant:"Black",// ...]

The list of items involved in the transaction expressed as [[String: Any]].

letparams=[AnalyticsParameterItems:[[AnalyticsParameterItemName : "jeggings", AnalyticsParameterItemCategory : "pants"],[AnalyticsParameterItemName : "boots", AnalyticsParameterItemCategory : "shoes"],],]

Level in game (Int).

letparams=[AnalyticsParameterLevel:42,// ...]

The name of a level in a game (String).

letparams=[AnalyticsParameterLevelName:"room_1",// ...]

Location (String).

The Google Place ID that corresponds to the associated event. Alternatively, you can supply your own custom Location ID.

letparams=[AnalyticsParameterLocation:"ChIJiyj437sx3YAR9kUWC8QkLzQ",// ...]

The location associated with the event.

Preferred to be the Google Place ID that corresponds to the associated item but could be overridden to a custom location ID string.(String).

letparams=[AnalyticsParameterLocationID:"ChIJiyj437sx3YAR9kUWC8QkLzQ",// ...]

Marketing Tactic (String).

Used to identify the targeting criteria applied to a specific campaign.

letparams=[AnalyticsParameterMarParameter(ketingTactic,"Remarketing"),// ...]

The advertising or marParameter(keting, cpc, banner, email), push.

Highly recommended (String).

letparams=[AnalyticsParameterMedium:"email",// ...]

A particular approach used in an operation; for example, "facebook" or "email" in the context of a sign_up or login event.

(String).

letparams=[AnalyticsParameterMethod:"google",// ...]

Number of nights staying at hotel (Int).

letparams=[AnalyticsParameterNumberOfNights:3,// ...]

Number of passengers traveling (Int).

letparams=[AnalyticsParameterNumberOfPassengers:11,// ...]

Number of rooms for travel events (Int).

letparams=[AnalyticsParameterNumberOfRooms:2,// ...]

Flight or Travel origin (String).

letparams=[AnalyticsParameterOrigin:"Mountain View, CA",// ...]

The chosen method of payment (String).

letparams=[AnalyticsParameterPaymentType:"Visa",// ...]

Purchase price (Double).

letparams=[AnalyticsParameterPrice:1.0,AnalyticsParameterCurrency:"USD",// e.g. $1.00 USD// ...]

The ID of a product promotion (String).

letparams=[AnalyticsParameterPromotionID:"ABC123",// ...]

The name of a product promotion (String).

letparams=[AnalyticsParameterPromotionName:"Summer Sale",// ...]

Purchase quantity (Int).

letparams=[AnalyticsParameterQuantity:1,// ...]

Score in game (Int).

letparams=[AnalyticsParameterScore:4200,// ...]

Current screen class, such as the class name of the UIViewController, logged with screen_view event and added to every event (String).

letparams=[AnalyticsParameterScreenClass:"LoginViewController",// ...]

Current screen name, such as the name of the UIViewController, logged with screen_view event and added to every event (String).

letparams=[AnalyticsParameterScreenName:"LoginView",// ...]

The search string/keywords used (String).

letparams=[AnalyticsParameterSearchTerm:"periodic table",// ...]

Shipping cost associated with a transaction (Double).

letparams=[AnalyticsParameterShipping:5.99,AnalyticsParameterCurrency:"USD",// e.g. $5.99 USD// ...]

The shipping tier (e.g.

Ground, Air, Next-day) selected for delivery of the purchased item (String).

letparams=[AnalyticsParameterShippingTier:"Ground",// ...]

The origin of your traffic, such as an Ad network (for example, google) or partner (urban airship).

Identify the advertiser, site, publication, etc. that is sending traffic to your property. Highly recommended (String).

letparams=[AnalyticsParameterSource:"InMobi",// ...]

Source Platform (String).

Used to identify the platform responsible for directing traffic to a given Analytics property (e.g., a buying platform where budgets, targeting criteria, etc. are set, a platform for managing organic traffic data, etc.).

letparams=[AnalyticsParameterSourcePlatform:"sa360",// ...]

The departure date, check-in date or rental start date for the item.

This should be in YYYY-MM-DD format (String).

letparams=[AnalyticsParameterStartDate:"2015-09-14",// ...]

The result of an operation.

Specify 1 to indicate success and 0 to indicate failure (Int).

letparams=[AnalyticsParameterSuccess:1,// ...]

Tax cost associated with a transaction (Double).

letparams=[AnalyticsParameterTax:2.43,AnalyticsParameterCurrency:"USD",// e.g. $2.43 USD// ...]

If you're manually tagging keyword campaigns, you should use utm_term to specify the keyword (String).

letparams=[AnalyticsParameterTerm:"game",// ...]

The unique identifier of a transaction (String).

letparams=[AnalyticsParameterTransactionID:"T12345",// ...]

Travel class (String).

letparams=[AnalyticsParameterTravelClass:"business",// ...]

A context-specific numeric value which is accumulated automatically for each event type.

This is a general purpose parameter that is useful for accumulating a key metric that pertains to an event. Examples include revenue, distance, time and points. Value should be specified as Int or Double. Notes: Values for pre-defined currency-related events (such as AnalyticsEventAddToCart) should be supplied using Double and must be accompanied by a AnalyticsParameterCurrency parameter. The valid range of accumulated values is [-9,223,372,036,854.77, 9,223,372,036,854.77]. Supplying a non-numeric value, omitting the corresponding AnalyticsParameterCurrency parameter, or supplying an invalid currency code for conversion events will cause that conversion to be omitted from reporting.

letparams=[AnalyticsParameterValue:3.99,AnalyticsParameterCurrency:"USD",// e.g. $3.99 USD// ...]

Name of virtual currency type (String).

letparams=[AnalyticsParameterVirtualCurrencyName:"virtual_currency_name",// ...]