- Most Popular
- Kit Saves 15%
- Most Popular
- Kit Saves 12%
Premium Starter Kit
Replace all of your toxic cleaning supplies with our most popular kit!
The Concentrate (33.8 fl oz)
A multi-purpose cleaning solution used for any cleaning job when diluted with water.
Oxygen Boost (2 lb)
Pairs with the Concentrate for an all-natural way to tackle laundry, stains & grout.
Reusable Plastic Bottles
Our bottles feature an ergonomic design for an easy grip, three spray settings (wide spray, jet spray, off), and BPA-free plastic.
- All-Purpose Bottle (24 FL oz)
Everyday cleaning including countertops, dishes and stains. - Bathroom Bottle (24 FL oz)
Tackles tiles, toilets, grout, sinks and showers. - Streak-Free Bottle (24 FL oz)
Leaves mirrors, windows and glass sparkling. - Foaming Wash Bottle (10 FL oz)
For handwashing, dishes, pets and bubble bath. - Laundry Bottle (32 FL oz)
Works for standard and HE washing machines.
Spray Bottles
Pick a bottle and fill with water to the "water" line on the label.
- Fill with Concentrate to the "soap" line on the label.
- Top off with water, gently shake and start cleaning!
Foaming Wash Bottle
Fill bottle with water to the "water" line on the label.
- Fill with Concentrate to the "soap" line on the label.
- Top off with water, pump and it's ready to go!
Laundry
Pour water and The Concentrate into the refillable bottle using the fill line instructions on the bottle.
- Use 3/4 capful per regular load.
- For standard washers, add Oxygen Boost if using, start machine, add Laundry solution, then clothes.
- For HE washers, pour into dispenser. If using Oxygen Boost, add to drum before adding clothes. - To efficiently remove stains and odors pretreat with Oxygen Boost and All-Purpose Spray.
CONCENTRATE
- Purified Water, Decyl Glucoside, Organic Chamomile Flower Extract, Coco-Glucoside, Sodium Citrate, Sodium Bicarbonate, Sodium Phytate
OXYGEN BOOST
- Sodium Percarbonate, Sodium Bicarbonate
The Concentrate (33.8 fl oz)
A multi-purpose cleaning solution used for any cleaning job when diluted with water.
Oxygen Boost (2 lb)
Pairs with the Concentrate for an all-natural way to tackle laundry, stains & grout.
Reusable Glass Bottles
Our bottles feature an ergonomic design for an easy grip, non-slip removable silicone bases, three spray settings (wide spray, jet spray, off), and lead-free glass.
- Glass All-Purpose Bottle (16 FL oz)
Everyday cleaning including countertops, dishes and stains. - Glass Bathroom Bottle (16 FL oz)
Tackles tiles, toilets, grout, sinks and showers. - Glass Streak-Free Bottle (16 FL oz)
Leaves mirrors, windows and glass sparkling. - Glass Foaming Wash Bottle (12 FL oz)
For handwashing, dishes, pets and bubble bath. - Glass Laundry Bottle (32 FL oz)
Works for standard and HE washing machines.
Spray Bottles
Pick a bottle and fill with water to the "water" line on the label.
- Fill with Concentrate to the "soap" line on the label.
- Top off with water, gently shake and start cleaning!
Foaming Wash Bottle
Fill bottle with water to the "water" line on the label.
- Fill with Concentrate to the "soap" line on the label.
- Top off with water, pump and it's ready to go!
Laundry
Pour water and The Concentrate into the refillable bottle using the fill line instructions on the bottle.
- Use 1/2 capful per regular load.
- For standard washers, add Oxygen Boost if using, start machine, add Laundry solution, then clothes.
- For HE washers, pour into dispenser. If using Oxygen Boost, add to drum before adding clothes. - To efficiently remove stains and odors pretreat with Oxygen Boost and All-Purpose Spray.
CONCENTRATE
- Purified Water, Decyl Glucoside, Organic Chamomile Flower Extract, Coco-Glucoside, Sodium Citrate, Sodium Bicarbonate, Sodium Phytate
OXYGEN BOOST
- Sodium Percarbonate, Sodium Bicarbonate

Premium Starter Kit

Premium Starter Kit in Glass
A Whole Home Solution
What's In Your Kit
Meet the only cleaning kit you’ll ever need—designed to replace every cleaner in your home. From countertops and grout to showers and sinks, our powerful formulas tackle every mess with ease. Effective, versatile, and effortlessly simple, this all-in-one kit is your first step toward a cleaner, fresher home.
The Concentrate
Our powerful, human-safe Concentrate (33.8 fl oz) is gentle on skin, tough on grime, and replaces all toxic cleaners when diluted with water.
Oxygen Boost
Oxygen Boost (2 lbs) boosts the power of the Concentrate for tough cleaning jobs.
All-Purpose Bottle
Mix our Concentrate with water to create your All-Purpose Spray - perfect for countertops, floors, sinks, stovetops, baseboards, and so much more!
Bathroom Bottle
Mix our Concentrate with water to create your Bathroom Spray—powerful cleaning for shower doors, sinks, tile, toilets, and everything in between.
Streak-Free Bottle
Mix our Concentrate with water to create your Streak-Free Spray—perfect for windows, mirrors, glass, and all shiny surfaces for a spotless finish.
Laundry Bottle
For human-safe laundry—this empty bottle is ready to mix with water & Concentrate.
Foaming Wash Bottle
For handwashing and baths—this empty bottle is ready to mix with water and Concentrate.


How It Works
Fill With Water
Pick a bottle and fill to the "water" line on the label.Add Concentrate
Fill with Concentrate to the "soap" line on the label. Top it off with water.Start Cleaning
Gently shake, and you're ready to start cleaning!
Simplify & Save
One Concentrate For Everything
Replace dozens of toxic cleaners with one Concentrate that can do it all. The bottles are refillable so they’re better for the environment and your wallet!


1 Concentrate
13 Refills
For only $55

3
Foaming Wash Refills
$3.09 each

3
All-Purpose Refills
$3.09 each

3
Bathroom Refills
$6.18 each

3
Streak-Free Refills
$0.49 each

1
Laundry Refills
64 loads of laundry
$0.26 per load

Ingredients You Can Trust
We believe health starts at home, and our products are a vehicle for our mission to empower others to create healthy homes. Crafted with plant and mineral based ingredients, our formulas were created with the most sensitive in mind.
No Endocrine Disruptors
No Phosphates
No Parabens
No Phthalates
No Chlorine
No Fragrances
No VOCs
Real Customers. Real Results.


Clean 🧼Dirty 👹


Clean 🧼DIRTY 👹


CLEAN 🧼Dirty 👹


CLEAN 🧼DIRTY 👹


Consciously Clean Formulas



*Only our Oxygen Boost is EWG Verified
Customer Reviews
FAQs
All of the different cleaning solutions (All-Purpose, Bathroom, Streak-Free, Foaming Wash and Laundry) use the same Concentrate, but each bottle has a different ratio of concentrate to water. Fill lines on the bottle labels make it easy to create the different solutions.Â
For example, our Bathroom solution uses twice as much Concentrate as the All-Purpose solution and the Streak-Free solution uses just a single drop of Concentrate.Â
That's it! The cleaning bottles are refillable over and over again.
The color difference is a completely normal variation of a natural product.Â
Because our concentrate is a natural product, the color of the chamomile specifically varies in two ways: different crop yields have different colors and it gets darker with time. The color can range from very pale to a deep amber, and it's all normal. It's a good thing!Â
We use the highest quality natural ingredients so every bottle of Concentrate is just as safe and effective as the next.

Branch Basics is fragrance-free. The single word "fragrance" in an ingredient list it is actually a recipe of hundreds of proprietary chemicals, some that are incredibly potent and dramatically affect the air quality of your home. We believe in creating a healthy home that is a safe haven for all, which means one that is free of synthetic fragrance.Â
All Branch Basics cleaning products are human and pet safe. Our products are made from plant and mineral based ingredients, are always fragrance-free and biodegradable.Â
Unfortunately, in the United States cleaning products are not regulated, which means there is no requirement for an ingredient list. Hazardous, toxic chemicals in these products can severely impact our health.Â
That's where we come in! You can replace all of your toxic cleaning supplies with Branch Basics.Â
Branch Basics Concentrate is an all-in-one cleaner.
If you purchase a Starter Kit - or separately the Concentrate and Branch Basics bottles - simplify fill the bottles with water up to the "water" line on the label, then fill with Concentrate to the "soap" line on the label and top off with water. Gently shake and you're ready to start cleaning!
For more, check out our How It Works page as well as our User Guide. Â
Yes, our products are safe for babies and pets. Our ingredients are selected with the most sensitive in mind. Read The Journey To Our New Formula to learn more about our ingredients and our non-negotiables.Â
For all things baby-related, check out Our Non-Toxic Baby Registry and How To Vet Products For Your Baby Registry.
For all things pet-related, check out Our Guide To Pet Safe Cleaning and How To Wash Your Pet With Branch Basic
Branch Basics is not a disinfectant, sanitizer or antibacterial soap. Sanitizers and disinfectants work to kill germs while leaving them in place, which can actually kill good bacteria and create resistant superbugs when certain germs don’t die.
Instead, Branch Basics removes germs vs. killing them, which is the best way to clean under normal circumstances. Only rarely is sanitizing or disinfecting necessary (i.e. when preparing raw meat or after a family member has the flu.) To read more about the science behind this, check out our post Does Branch Basics Kill Germs?
In fact, the CDC recommends opting for plain soap and water to remove germs in your home instead of using a sanitizer!
Short answer: everything! Countertops, floor tiles, pots and pans, bathroom grime, dishes, laundry and so much more. For a complete list of how to clean every surface in your home (truly, Branch Basics can do it all!), check out the Branch Basics Premium Starter Kit User Guide.
Check out our YouTube channel for a variety of how-to videos and Wellness Center for more step-by-step tutorials and cleaning tips and tricks.
What is the pH of The Concentrate?
The pH of our Concentrate is 8.5 +/- 0.5. If you have a concern that requires a particular pH, we recommend that you fill your All-Purpose or Bathroom spray bottle with water and Concentrate and test the pH. Also test an inconspicuous area of the surface you'd like to clean to see how the product interacts with it.
Are Branch Basics cleaning supplies safe for my septic systems?Â
Yes! Branch Basics products can safely be used with septic systems.Â
How long does The Concentrate stay preserved?
The Concentrate is good for at least two years. Once The concentrate is mixed with water, the cleaning solutions are good for around a year. We recommend distilled water for the Streak-Free solution because there is only a drop of Concentrate in the water, so using distilled water will be helpful with preservation.