Has anyone ever thought about how much we train people to drink?...how much we pressure them to? No one takes their first sip of whiskey and says..."YES...this is for me!" People "do shots"...slam liquid in the back of their throat as quickly as possible because it's unpleasant. I don't have to train anyone to eat ice cream or donuts or coca-cola. No one buys whiskey or tequila flavored stuff. There's a ton of fake strawberry and chocolate and vanilla flavors in all sorts of products form candy to medicine...why?...because it tastes so good they'd want even a fake strawberry. No one pressures their friends to eat cake with them.
COVID made everything more remote and impersonal. Once I got to the age where every beer shows up on the scale the next day, I stopped drinking at home and only drank at the office. Now I am full time remote, so I am barely even in the office now. In addition, Zoom and other technologies became more mainstream, so in-person visits have been reduced. Now that you can see your doctor on Zoom, have contactless grocery shopping, never go into the office, workout on your peloton at home, that just creates inertia and resistance to going out. Without peer pressure, a lot of people don't want to drink.
Pre-COVID, I'd drink more and it would be more natural to have a few beers at someone's house. Post-COVID, I typically have one and it's honestly kinda jarring. I like beer and tequila and whiskey, but I like even more not gaining weight or having heartburn...so I sip the beer slowly and just drink something else for the remainder of the visit. I'm honestly much happier drinking close to nothing every year and I suspect I am no the only one.
In addition, drinking went from something most people weren't certain if it was good or bad for them to drink in moderation to something they now clearly know that any amount of drinking is harmful and you'd be healthier not drinking at all. Now fitness is trendy. I am an engineer and I've kept fit all my life and had doughey coworkers....now half my coworkers won't shut up about their gym memberships and workout routines. They're still doughey, but it's now common knowledge that strength training slows aging and increases your healthspan and lifespan, so it's not just for people like me who are trying to get laid by their wife, but for more normal people as well. I've noticed in my neighborhood, the men got a lot more muscular, especially the younger men...and I live next to MIT....historically, nerd-central. The same sources telling them to go to the gym are the same one telling them to skip the booze.