The Queen...er...I mean actress Dame Helen Mirren has been paid a king's ransom to appear in a new advertisement for Nintendo's "Wii Fit Plus" game.
The 65-year-old actress won an Oscar for her portrayal of Her Majesty in the 2006 film "The Queen" and has appeared in films such as "Red" and "Gosford Park." But in her latest role, she appears in sweat pants to pitch the virtues of virtual exercise.
"I would have never imagined myself exercising through a video console and now I feel very, very modern and very young," she says in the ad, which started appearing in Australia over the weekend.
Mirren also insists, "I'm not a sporty person, I never was, which is why 'Wii Fit Plus' is so good for me personally."
Not a sporty person? We're having a hard time believing that one. Have you seen how fit that Dame is when she's not playing the dowdy Queen? She's 65-years-old, people.
Nintendo has spent a lot of time trying to make the Wii a game machine for all kinds of players and clearly the company hopes that Mirren's new advertisement will help make the console more friendly to the older crowd.
According to MSN News, Mirren was paid £500,000 ($800,000) for the two-day shoot.
A friend of the actress said, "Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn't just for children."
Speaking of not for children, check out this British version of the "Wii Fit Plus" commercial in which Mirren compares the fitness program to having a new lover every day.
Well, when you put it that way...!
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Winda Benedetti writes the Citizen Gamer column for msnbc.com. You can follow her tweets about games and other things right here on Twitter.
