We all know Apple's extreme attention to detail, even down to the packaging, and how it's focused on elegance and ease. To ensure that's always the case, turns out Apple has a packaging designer who doubles as a product box opener.
The details are shared in the new book, "Inside Apple," by Adam Lashinsky, and noted by Network World, which got a peek at it:
To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up in this room performing the most mundane of tasks — opening boxes.
It wasn't just about opening boxes. It was about the tabs and colors and the details "designed to show the consumer where to pull back the invisible, full-bleed sticker" on top of a clear iPod box," writes Lashinsky. "Getting it just right was this particular designer's obsession."
And it wasn't "just about one box," he writes. "How a customer opens a box must be one of the last things a typical product designer would consider. Yet for Apple, the inexpensive box merits as much attention as the high-margin electronic device inside."
Call it crazy, but few of us would deny the joy of opening an Apple package is part of the buying experience. And Apple's recent earnings reflect that a lot of us are buying.
Related stories:
- iPhone activations surged at end of 2011
- Apple profits blow past estimates
- Apple Store employee: Working for company can feel like a cult
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