We know that Netflix has split its DVD-by-mail and video streaming businesses into two, but — despite the company's explanations — we're still scratching our heads about the whole thing. Why on earth did Netflix go through with this plan — and create a new service called Qwikster while at it?
Comic artist The Oatmeal would like to offer an answer — in a typically hilarious illustrated format.



Related stories:
- Uh oh! Netflix doesn't own the @Qwikster Twitter account
- Is Qwikster quicksand for Netflix?
- Netflix ... er ... Qwikster adding video game rentals
This comic is republished with permission from Matthew Inman aka "The Oatmeal," a web designer turned comic artist. You can see more of his work on The Oatmeal. Inman is a one-man operation, so be sure to check out posters and prints from his shop or order a copy of his hilarious book, "5 Very Good Reasons to Punch a Dolphin in the Mouth."