A passenger looks out of an Airbus A330-300 aircraft of Taiwan's Eva Airlines, decorated with Hello Kitty motifs, in Taoyuan International Airport, northern Taiwan, April 30, 2012. Taiwan's second-largest carrier, Eva Airlines, and Japan's comic company, Sanrio, which owns the Hello Kitty brand, collaborated on the second generation Hello Kitty-themed aircraft. There are currently three Hello Kitty-themed Airbus A330-300 aircrafts flying between cities such as Taipei, Fukuoka, Narita, Sapporo, Incheon, Hong Kong and Guam.Pichi Chuang / Reuters

An Eva Airlines ground crew counts Hello Kitty-themed boarding passes in Taoyuan International Airport, northern Taiwan, April 30, 2012.Pichi Chuang / Reuters

A passenger stands next to Eva Airlines' self check-in counters, which are decorated with Hello Kitty motifs, in Taoyuan International Airport, northern Taiwan, April 30, 2012.Pichi Chuang / Reuters

A Hello Kitty-themed in-flight meal is seen inside an Eva Airlines aircraft in Taoyuan International Airport, northern Taiwan, April 30, 2012.Pichi Chuang / Reuters