Jing Feng

New home sales are rising, but builders are tapping the brakes as the trade war and broader economic uncertainty grip the industry.

The youngest U.S. homebuyers aren’t so young anymore, as a forbidding real estate market turns first-time house hunting into an activity for people nearing 40.

Fast-food chains are refreshing their locations and adding new tech, hoping to keep diners ordering at a time when many are cutting back on meals away from home.

There are some signs of improvement heading into the spring buying season, but President Donald Trump’s economic plans complicate the outlook.

Major apparel brands have cut corners in recent years to limit price hikes on shoppers, embracing lower-quality fabric and finishes to protect their margins.

Zero-proof beer sales are surging just as another major brand touts its newest boozeless brew during Sunday’s big game.

Consumers are being choosier about their spending this season, but Gen Z and millennial shoppers are still much more likely to treat themselves.

When NBC News tried out six products from the low-cost retailer that resembled name-brand counterparts, only half performed as expected.

Retailers again saw sales hit new heights from Thanksgiving to Cyber Monday, even as shoppers remain cautious about where and when to spend this holiday season.

NBC News Holiday Price Check is tracking popular gifts through Black Friday, Cyber Monday and beyond, so consumers can comparison-shop and time their purchases.

NBC News Holiday Price Check is tracking popular gifts through Black Friday, Christmas and beyond, so consumers can comparison-shop and time their purchases.