Business Blog
Won't get fauxed again
Date
If you haven’t seen the ads, you’ve probably been too busy listening to eight-tracks and playing Pong because billions — with a capital B — have been served up online. They look like news...
Business Blog
Cleaning up ad claims
Date
Science, studies, and statistics. There’s a reason advertisers feature them so prominently. When used accurately, they can be powerful tools for distinguishing your product from the competitors. But...
Business Blog
The FTC's settlement with Google: Part 4
Date
Business practices at odds with promises in the company’s privacy policy. The failure to disclose adequately that the contacts with whom users emailed and chatted the most would become public by...
Business Blog
The FTC's settlement with Google: Part 3
Date
As any business knows, it is indeed a small world after all. And the FTC’s recent settlement with Google related to the launch of its Google Buzz social network demonstrates why it’s important for...
Business Blog
The FTC’s settlement with Google: Part 2
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According to the FTC’s recent settlement with Google, when people declined to sign up for Google Buzz, the company’s new social network, Google nonetheless enrolled them in certain features without...
Business Blog
The FTC's Google settlement: What's the buzz?
Date
“Sweet! Check out Buzz.” “Nah, go to my inbox.” That was the intriguing choice facing Gmail users last year when Google launched Google Buzz, its social network. But according to a settlement...
