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Brand & Marketing Communications Strategy

Develop a marketing plan that brings consistency and impact across every touchpoint.

  • Strategic marketing planning
  • Communications, content & enrollment strategy
  • Email marketing campaigns
  • Brand messaging and positioning

Data-Driven Insights & Optimization

Leverage data to refine strategies and enhance outcomes.

  • Website traffic analysis
  • A/B Testing
  • On-page website analytics
  • User journey & behavior analysis

300+

Awards in the last five years alone.

  • Website creative and redesigns
  • Content, navigation, and sitemap audits
  • Website content migration, layout, and management
  • Competitor analysis
  • Launch strategy
  • Personalized training
three young professionals planning marketing strategies
Newark Academy

A co-ed independent day school for grades 6-12 in Livingston, NJ. Its motto, “Ad Lumen” – or “toward the light” – empowers students to pursue their passions.

A powerful collection of features tells the story of Newark’s pursuit of passions, all of which are “powered by relationships.” Full-width cards feature animated bursts of color, and custom image slideshows, stylized tabs, buttons, and accordions bring to life an experience driven by connections with faculty and the interests of the students.

EXPLORE DESIGN

interior page of Newark Academy's website
Klein Independent School District

A vibrant educational community of 50 dynamic institutions empowering the lives of over 54,000 students.

Klein's pride in its communities is clear —a vibrant network of 50 schools proudly serving some 54,000 students. Its website is equally as joyful and gratifying.

For new families, its newsroom is front and center with updates from departments across the district, and its shared vision is prominent — every student enters with a promise and exits with a purpose. It’s a beautiful, vibrant district site that focuses on its community, its families, and the supporting distinctions that make the district an outstanding experience for families.

EXPLORE DESIGN

 

Baylor School

A co-ed independent college preparatory boarding and day school for Grades 6 -12, in Chattanooga TN.

Baylor's site is a journey — horizontal scrolls, split columns, and sliding panels take users on the adventure of what it's like to "Be Baylor" — inspired, curious, independent, challenged, and more. 

"Baylor Leads" is felt with every click and scroll— with campus highlights, branded colors, imagery, and graphics, the homepage captures students and faculty making the most of every moment on campus as a boarding or day student. Take a look; it's truly a site that feels purposeful as much as it looks beautiful. 

EXPLORE DESIGN

screenshot of Baylor School website

 

Clayton Valley Charter High School

A charter high school in Concord, California serving over 2,300 students in grades 9–12 with a 97% graduation rate. 

A site full of high-energy and dynamic design work. Custom image buttons, a campus map, infographics, and some thrilling videos make this site a knock-out. Numbered sections divide the school’s shared vision, differentiators, and the latest campus highlights. 

EXPLORE DESIGN

 

Central Islip Union Free School District

Located in the heart of Long Island, Central Islip Public Schools partners with its entire community to provide a quality educational experience that offers equitable learning opportunities in a safe environment.

Central Islip’s website showcases a clever use of layouts and Finalsite modules. Branded purples and yellows offer a fresh and engaging experience, while new features like email and text alerts for event updates, athletic schedules, and superintendent messages keep the community connected. An A-Z page makes it easy for visitors to navigate, plus an updated district logo, integrated social media, and Musketeer mascot capture the heart of the district.

EXPLORE DESIGN

Central Islip District interior page screenshot

 

International Community School of Addis Ababa

A mission-driven, history-rich international school community in Ethiopia focused on wellness, global citizenship, and impactful learning experiences.

Complete with interactive features, powerful video testimonials, user-friendly design, and beautiful colors that celebrate its culture, this site is a valuable resource for both current and prospective families wanting to learn more.

EXPLORE DESIGN

screenshot of ICS Addis
Scottsdale Unified School District

Located northeast of Phoenix, SUSD has been a top district for more than 128 years, even before the district's first bond election in 1909, when all 13 citizens voted "yes."

A site that beautifully reflects the Arizona landscape and the district’s commitment to future-focused learning. Bold text and vibrant colors present a cohesive design that highlights inspiration, learning, and leadership. CTAs encourage families to explore and enroll, supported by intuitive mobile-friendly icons, recent news, and an overview of its programs. A timeline, upcoming events, and a “Find it Here” resource create a unified, user-friendly experience across the district’s schools.

EXPLORE DESIGN

Scottsdale Unified School District interior page screenshot

 

Green Bay Area Public School District

While on its mission to educate and inspire all students to succeed in our world, the 150+ year-old district is rich in traditions, including operating the original field of the Green Bay Packers.

An energetic and playful design features a leaf and tree motif with vibrant colors, dynamic videos, and consistent branding. The district site provides easy access to important information like forms and enrollment, while individual schools focus on details like bell schedules and programs. Engaging sections highlight district stories like student achievements, and a custom integration brings in the latest social media posts.

EXPLORE DESIGN

Green Bay Area interior page screenshot

 

pointing at digital marketing graphs
Rob Smailes

"Our new site and brand identity looks amazing. There is no question that we would not have achieved such an impressive online presence without the support of Finalsite."

ROB SMAILES
CANADIAN ACADEMY

Karolina Canning

"We are so happy with the result of our new website. Each week, we work on a new idea and initiative and our communication and marketing efforts have been totally revamped."

KAROLINA CANNING
ST. PATRICK'S EPISCOPAL DAY SCHOOL

Dr. Adam Schoenbart

"The work has become so much more efficient and purposeful. This has saved our team countless hours and maybe more importantly, increased our confidence in our site, the Finalsite product, and our online presence."

DR. ADAM SCHOENBART
CHAPPAQUA CENTRAL SCHOOL DISTRICT

Edwin Nunez

"Having an expert who understands what we’re trying to achieve and continues to support us has been key.”

EDWIN NUNEZ
PINGRY SCHOOL

Caitlin Chalke

"We collaborate with Finalsite for our advertising and ensure our branding is cohesive across all channels, resulting in increased engagement and reach compared to the previous year.”

CAITLIN MCNAMARA CHALKE 
WOODS ACADEMY

a team reviewing work at a table

 

Improve your strategy, increase ROI, and earn more site traffic and engagement.

Learn more about how our team can help you reach your goals!

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