Can you introduce yourself and your audience solutions?
Hi, my name is Justin Keh, and I am the Director of Channel Partnerships at Mastercard. Mastercard Services is the professional services and solutions arm of Mastercard, and our focus is on providing services and solutions that drive value beyond the transaction.
Mastercard Advertising Insights help advertisers and brands identify micro-geographies where there are desired consumer spending behaviours. By providing aggregated and anonymized transaction insights in a privacy-safe manner, we help advertisers move beyond traditional targeting methods to reach the right audiences with greater efficiency.
Why have you partnered with Eyeota?
Our partnership with Eyeota is designed to bridge the gap between transactional intelligence and audience activation. As a leading global data onboarder, Eyeota plays a key role in ensuring that Mastercard’s Advertising Insights can be seamlessly integrated into marketing campaigns across various marketing platforms while maintaining the highest standards of data privacy and compliance.
Can you introduce your company and your audience solutions?
In which markets do you operate?
Mastercard Advertising Insights is currently available in Singapore, Malaysia, Thailand, Australia, and New Zealand, as well as across multiple global markets.
How can businesses leverage data to improve advertising strategies?
Businesses can use data-driven insights to enhance their media and advertising strategies in the following areas:
1. Reach Engaged Consumers: By leveraging spend-based insights, brands can refine their campaigns to reach consumers who are most likely to engage and convert.
2. Optimized Media Spend: With better insights into consumer behaviors, advertisers can maximize their ROI by ensuring that every dollar spent reaches the most relevant audience.
3. Personalized Engagement: Insights allow brands to craft more relevant messaging and creative executions that resonate with specific customer segments.
Reach out to our Audience Specialists at the Data Desk
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