Loading Events

May 7, 2025, 11 a.m.—2:30 p.m. ET
Free Virtual Summit

The future of sports media is being written in real time—and it looks nothing like the past. The impact of streaming and AI, interactive fan experiences and a long-overdue spotlight on women’s sports are all converging to redefine the playbook. At NBCU Academy’s 7th Next Level Summit: Gamechangers – Reimagining Sports Media, we’re looking ahead, exploring the trends and meeting the innovators shaping the industry, including several of those preparing to produce some of the biggest upcoming moments in sports, from Super Bowl LX and the Milan Cortina 2026 Winter Olympics to the FIFA World Cup 2026, all on the networks of NBCUniversal and Telemundo. If you want to see what’s next — and be part of shaping it — this is where the conversation starts.

See the schedule of panels below. 

About Project UP: Project UP is Comcast’s $1 billion initiative to connect people to the Internet, create digital opportunity and help build a future of Unlimited Possibilities.

Seismic Shift: The New Playbook for Sports Media

11—11:55 a.m. ET

Today’s sports fans aren’t just watching — they’re streaming, sharing, swiping, and demanding more. As fan behaviors evolve and tech unlocks new frontiers, media companies must balance bold innovation with smart strategy — while also adapting to growing fan bases whose expectations around language, culture and content access are reshaping how sports are delivered. With an unrivaled portfolio of sports across the networks of NBCUniversal, including the NFL, FIFA World Cup, Kentucky Derby, Olympics, Premier League, PGA TOUR and the NBA coming in 2026, top leaders from the company share how they’re future-proofing sports coverage — from investing in emerging platforms to rethinking rights, partnerships and audience engagement. This panel explores the strategic bets driving the next era of sports media. 


Steve Kornacki: From the Big Board to the Scoreboard

Steve Kornacki

11:55 a.m. ET

You know him as the political numbers wizard in khakis. But did you know NBC News Chief Data Analyst Steve Kornacki has a serious passion for sports? Whether it’s election night or race day at the Kentucky Derby, Kornacki’s love for stats and storytelling makes him the ultimate breakdown artist. Watch as he explains how he brings real-time sports data to life.

Steve Kornacki


All Eyes on Us: Producing the World's Biggest Sporting Events

Noon—12:55 p.m. ET

What does it take to bring the world’s biggest sports moments to life—live drama, flawless execution and unforgettable endings? Go behind the scenes of events like the FIFA World Cup, Olympics, Paralympics and Super Bowl with the pros who make it happen. From cutting-edge tech to high-pressure storytelling, this panel dives into the logistics, innovation, teamwork and split-second decisions that shape how fans experience the action in a world where culture, language and access influence how fans connect to sports. If you’ve ever been glued to the screen wondering, “How did they pull that off?” this is your all-access pass.


Power Players: Women Driving a New Sports Era

women sports panel

1—1:55 p.m. ET

Women’s sports are growing at a meteoric pace and commanding global attention like never before — bringing record-breaking viewership, increased investment and long-overdue recognition. Our fireside chat will examine how the rapid growth of women’s sports is creating transformative opportunities across the industry, from the field of play to the media landscape.

women sports panel


Career Expo: Getting in the Game — How to Land a Job in Sports Media

2—2:30 p.m. ET

Curious about what it really takes to break into the world of sports media? Join recruiters from NBCUniversal Sports and Telemundo Deportes for an honest, practical conversation about building a career in this competitive industry. Learn what networks are looking for in emerging talent, how to stand out in your applications, and which skills and experiences matter most in today’s evolving media landscape. Bring your questions — this interactive session is designed to set you up for success.


What is the Next Level Summit?

NBCU Academy’s Next Level Summit is an interactive event that brings media professionals, industry leaders, students and educators together to learn, grow and get ahead.

Check out past Next Level Summits below.

Unlocking Your Leadership Potential

NBCU Academy Next Level Summit

April 11, 2024

Watch

Know Your Audience

NBCU Academy Next Level Summit

October 19, 2023

Watch

We Are All Storytellers

NBCU Academy Next Level Summit

March 22, 2023

Watch

Tech, Digital and the Future of News

NBCU Academy Next Level Summit

October 18, 2022

Watch
close