No matter how big or small your business, building (or updating) your website and branding is one of the most important things you’ll do as an entrepreneur. Finding a platform that supports you is the key to making the process more fun than frightful — especially in the early stages.
As part of their annual Refresh showcase, Squarespace recently announced a suite of tools designed to do just that. They take the complexity out of creating and amplifying your website, helping you jumpstart your business. Here are just a few reasons to try it out.
Use AI to build and unify your brand
One of the things AI is particularly good at is getting you past that dreaded blank-page moment. Squarespace Blueprint AI is the perfect example of that — it can transform basic information about you and your brand into a fully bespoke website you can easily edit or add to.
Consistency is key to building a brand, so Squarespace's new approach to web design — aptly titled Design Intelligence — uses your brand attributes to generate a cohesive, unified online presence in just a few steps. Plus, their AI writer can use your brand voice to generate on-brand copy across placements like SEO site descriptions, video descriptions, and even client documents.
Market your brand like a pro
You’ll want to get that fresh website out there fast.
Squarespace makes it easy with two tools. First up is the Marketing Automation Builder, which helps you create and trigger emails based on audience actions and the rules you set. This ensures your content and brand stay top of mind at the right moments, helping you scale more effectively.
The other tool is Bio Sites, which centralizes your content, store, and more within one link in bio, to easily share your world with your followers. To seamlessly match your website and brand, you can now customize header layouts, link layouts, colors, and fonts.
Make bank, any way you like
Creators can also now monetize content using Squarespace’s monetized blog and video paywall features. Consultants and coaches can use Acuity Scheduling to make bookings for customers, then create professional, on-brand invoices that can be scheduled to be sent at the right time, all without leaving Squarespace.
Plus, with ACH direct debit, mobile wallets, and Klarna, Squarespace Payments can be used with the tools above or by setting up your e-commerce payment portal. You can track upcoming payments and payouts from the Squarespace App on iOS or Android.
Squarespace Refresh is a new era for entrepreneurs. Start building your website today.
