xix, 268 pages : 24 cm

Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media - blogs, online social networking, photo- and video-sharing sites, mobile phones, wikis, online maps, and virtual worlds - to recruit, engage, and mobilise young people

Includes bibliographical references and index

Blogging -- Social Networking -- Video and Photo Sharing -- Mobile Phones -- Wikis -- Maps -- Virtual Worlds