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Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Audiences5mins read
ArticleNeed to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
TV & streaming5mins read
ArticleNeed to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Advertising5mins read
ArticleNeed to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
TV & streaming6mins read
Featured
Global Planning Guide 2025
Discover the top three trends you need to consider in global media planning that are reshaping how brands…
Media4mins read
Featured reports
ReportEngaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Audiences4mins read
ReportCross-media and audience insights for media plans that defy gravity
Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…
Audiences3mins read
Report2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…
Audiences3mins read
