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Toothpaste was a paste or geldentifrice with complex composition used with a toothbrush to clean and maintain the esthetics and health of teeth.

In 2268, CaptainJames T. Kirk noted an advertisement for Mars Toothpaste in an issue of The Gallian during his visit there. According to one of the planet's inhabitants, Septimus, the name of this toothpaste was "taken from the names of false gods." (TOS: "Bread and Circuses")

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